{"podcast":{"title":"Make It Happen Mondays - B2B Sales Talk with John Barrows","slug":"make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155","podcast_index_feed_id":856155,"rss_url":"https://feeds.captivate.fm/make-it-happen-mondays/","website_url":"https://podcast.jbarrows.com/public/60/Make-It-Happen-Mondays---B2B-Sales-Talk-with-John-Barrows-e8d5c0d3","image_url":"https://artwork.captivate.fm/d84e709a-4e60-4476-9c30-d18353e295ae/jiMwzJtlBxrVtqeZEDAnMJDt.jpg","author":"John Barrows","episode_count":241,"summary":"John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.","last_synced_at":"2026-09-14T20:19:03.375453+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155"},"episode":{"title":"Why More Revenue Can Still Break Your Business with Cruz Gamboa","slug":"why-more-revenue-can-still-break-your-business-with-cruz-gamboa","published_at":"2026-07-13T10:00:00+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155/why-more-revenue-can-still-break-your-business-with-cruz-gamboa","show_page_url":"https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155","url":"https://make-it-happen-mondays.captivate.fm/episode/why-more-revenue-can-still-break-your-business-with-cruz-gamboa","audio_url":"https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/7b3030fe-02e2-4c80-b370-545b070f526f.mp3","summary":"More revenue does not always mean a healthier business. In this episode, John sits down with Cruz Gamboa, founder of Ascend Growth Venture and Scaling CFO, to talk about profitability, cash flow, working capital, financial literacy, and why founders can grow revenue and still create a weaker business if the model underneath is not healthy. If you are a founder, sales leader, or rep trying to sell into executives, this episode gives you a practical look at how finance affects sales, why discounting and payment terms matter, and why business acumen is becoming one of the most important skills in a tougher market. Want to build a healthier business before growth breaks the model? Visit www.jbarrows.com and learn how you can Make It Happen. What You’ll Learn Why more revenue can still create cash flow problems when the business model is not ready to scale How working capital creates a cash void that sales teams often overlook Why sales reps need stronger financial literacy and business acumen How discounting, payment terms, and deal structure can affect profit and cash Why value creation should be understood before a rep starts negotiating price How Cruz thinks about efficiency, timing, and capital when diagnosing a business Why AI should be deployed against real constraints instead of used as a shiny efficiency play Cruz Gamboa is the founder of Ascend Growth Venture and Scaling CFO. After more than two decades in corporate finance, including roles across GE Capital, GE Vernova, NBCUniversal, and Unilever, Cruz now helps founders and executives understand the financial blind spots that can quietly limit growth. His work blends CFO advisory, business strategy, and financial intelligence for leaders who want to scale with stronger profit, cash, and enterprise value discipli…","meta_description":"More revenue does not always mean a healthier business. In this episode, John sits down with Cruz Gamboa, founder of Ascend Growth Venture and Scaling CFO…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3424,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155/episodes/why-more-revenue-can-still-break-your-business-with-cruz-gamboa/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows-856155/why-more-revenue-can-still-break-your-business-with-cruz-gamboa.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}