{"podcast":{"title":"Mailin’ It! - The Official USPS Podcast","slug":"mailin-it-the-official-usps-podcast-4327047","podcast_index_feed_id":4327047,"rss_url":"https://feeds.simplecast.com/bArttHdR","website_url":"https://about.usps.com/newsroom/","image_url":"https://image.simplecastcdn.com/images/3cfa0ec2-3957-4ffa-92de-602ff6405a19/fcc04fbf-b404-492f-b4f6-84dfaddfc215/3000x3000/2021-8-24-mailinit.jpg?aid=rss_feed","author":"United States Postal Service","episode_count":92,"summary":"As the official podcast of the United States Postal Service, Mailin’ It! takes you inside a thoroughly American institution, exploring the rich history of the USPS, going behind-the scenes of its present innovations, and discussing its dynamic future with organization and industry leaders. Join our host for a fun look at your United States Postal Service.","last_synced_at":"2026-09-29T18:17:12.370238+00:00","page_url":"https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047"},"episode":{"title":"Direct Effect: Training the Next Generation of Marketers","slug":"direct-effect-training-the-next-generation-of-marketers","published_at":"2025-12-02T16:00:00+00:00","page_url":"https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047/direct-effect-training-the-next-generation-of-marketers","show_page_url":"https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047","url":"https://about.usps.com/newsroom/","audio_url":"https://afp-920619-injected.calisto.simplecastaudio.com/f32cca5f-79ec-4392-8613-6b30c923629b/episodes/13ee0f39-adc5-450c-8fd1-bcf3a9a7c851/audio/128/default.mp3?aid=rss_feed&awCollectionId=f32cca5f-79ec-4392-8613-6b30c923629b&awEpisodeId=13ee0f39-adc5-450c-8fd1-bcf3a9a7c851&feed=bArttHdR","summary":"Digital may dominate the marketing conversation today, but the newest generation of marketers is discovering the power of direct mail through USPS Direct Effect. In this episode, Karla, Jeff, and guests Carl Boettner and Izzie Gerber, dive into the program designed to teach marketing students how physical mail and digital tools work together to build smarter, more creative campaigns. Hear first-hand program experience, from competing in a marketing challenge and creating campaigns for real clients to earning a trip to the National Postal Forum. Whether you are an educator, marketer, or simply curious about the marketing mail in your mailbox, this episode offers a look at how USPS is influencing the next generation of marketing leaders.","meta_description":"Digital may dominate the marketing conversation today, but the newest generation of marketers is discovering the power of direct mail through USPS Direct…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1733,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/mailin-it-the-official-usps-podcast-4327047/episodes/direct-effect-training-the-next-generation-of-marketers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/mailin-it-the-official-usps-podcast-4327047/direct-effect-training-the-next-generation-of-marketers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}