{"podcast":{"title":"Made in Dubai with Spencer Lodge","slug":"made-in-dubai-with-spencer-lodge-1158354","podcast_index_feed_id":1158354,"rss_url":"https://spencerlodge.libsyn.com/rss","website_url":"https://spencerlodge.tv/","image_url":"https://static.libsyn.com/p/assets/0/c/3/a/0c3a03e060af42aad959afa2a1bf1c87/podcast_artwork.png","author":"Spencer Lodge","episode_count":407,"summary":"Formerly the Unscripted Podcast with Spencer Lodge Join Spencer Lodge as he connects with the most fascinating personalities in Dubai. A city that rose from the desert sands to become one of the most ambitious, innovative and inspiring places on Earth. Behind its glittering skyline are people with stories just as extraordinary - pioneers, dreamers and doers who dared to turn bold visions into reality. Made in Dubai is where those stories are told. Hosted by Spencer Lodge, each episode is a front-row seat to conversations with the people shaping the UAE's future — from business leaders and record-breakers to cultural icons and creative disruptors. But this isn't just about their success. It's about the journey - the risks they took, the challenges they faced and the moments that defined them. It's about the unique magic of Dubai: a place where ambition meets opportunity, where cultures from around the world collide to create something truly special and where anything feels possible. Whether you're an entrepreneur searching for your next big move, someone curious about life in the UAE or simply in need of inspiration, Made in Dubai is your invitation to step inside this vibrant city…","last_synced_at":"2026-07-13T10:19:15.992091+00:00","page_url":"https://stenobird.com/podcast/made-in-dubai-with-spencer-lodge-1158354"},"episode":{"title":"#392: From Radio to 130M Followers | Alex Hirschi aka supercarblondie on Building a Global Brand","slug":"392-from-radio-to-130m-followers-alex-hirschi-aka-supercarblondie-on-building-a-global-brand","published_at":"2026-04-06T05:00:00+00:00","page_url":"https://stenobird.com/podcast/made-in-dubai-with-spencer-lodge-1158354/392-from-radio-to-130m-followers-alex-hirschi-aka-supercarblondie-on-building-a-global-brand","show_page_url":"https://stenobird.com/podcast/made-in-dubai-with-spencer-lodge-1158354","url":"https://spencerlodge.libsyn.com/392-from-radio-to-130m-followers-alex-hirschi-aka-supercarblondie-on-building-a-global-brand","audio_url":"https://traffic.libsyn.com/secure/spencerlodge/Full_Audio_-_SuperCarBlondie_-_Made_in_Dubai-.mp3?dest-id=974060","summary":"What does it really take to build one of the most powerful personal brands in the world? In this episode, Spencer sits down with Alex Hirschi , known globally as Supercar Blondie , one of the most successful automotive content creators and entrepreneurs today. But behind the supercars and global audience of over 130 million followers is a very different story. From moving to Dubai in her early twenties with almost no money to struggling to afford meals while surrounded by luxury, Alex's journey is built on risk, resilience, and unexpected breakthroughs. What started as a side hobby filming cars while working in radio quickly turned into a global phenomenon when she discovered that raw, authentic content outperformed highly produced videos. Within a year of quitting her job, she had already built a multi-million audience. Today, her brand spans content, media, and business, including SBX Cars , a global luxury car auction platform that generated $15 million in its first year. But success didn't come without cost. In this conversation, Alex opens up about the realities behind the spotlight. From navigating the public breakdown of her 22-year relationship to battling Hashimoto's disease, anxiety, and depression, she shares what it really takes to rebuild both a business and yourself . Timestamps 00:00 – Introducing Alex Hirschi (Supercar Blondie) 03:05 – Moving to Dubai with no money and starting from scratch 07:20 – From radio presenter to filming cars on the side 11:15 – Why raw content outperformed high production 15:40 – Quitting her job and hitting 4 million followers 20:25 – Building a global brand and scaling a team worldwide 25:10 – The reality behind social media success 30:45 – Breaking into a male-dominated industry 36:20 – The rise of viral content and key tur…","meta_description":"What does it really take to build one of the most powerful personal brands in the world? In this episode, Spencer sits down with Alex Hirschi , known glob…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5863,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/made-in-dubai-with-spencer-lodge-1158354/episodes/392-from-radio-to-130m-followers-alex-hirschi-aka-supercarblondie-on-building-a-global-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/made-in-dubai-with-spencer-lodge-1158354/392-from-radio-to-130m-followers-alex-hirschi-aka-supercarblondie-on-building-a-global-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}