{"podcast":{"title":"Lunch Hour Legal Marketing","slug":"lunch-hour-legal-marketing-392496","podcast_index_feed_id":392496,"rss_url":"https://feeds.megaphone.fm/LTN9926041684","website_url":"http://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/","image_url":"https://megaphone.imgix.net/podcasts/9bc4c36a-cfaa-11eb-9f15-fffcbd14bc3f/image/Lunch-Hour-Legal-Full2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Legal Talk Network","episode_count":195,"summary":"Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.","last_synced_at":"2026-07-01T18:22:17.604948+00:00","page_url":"https://stenobird.com/podcast/lunch-hour-legal-marketing-392496"},"episode":{"title":"It Really Is Brand (Told You So!)","slug":"it-really-is-brand-told-you-so","published_at":"2026-05-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/lunch-hour-legal-marketing-392496/it-really-is-brand-told-you-so","show_page_url":"https://stenobird.com/podcast/lunch-hour-legal-marketing-392496","url":"https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2026/05/it-really-is-brand-told-you-so","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/LTN3349792111.mp3","summary":"Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business. ----- Summer might be coming for the kiddies, but all good little legal marketers need to go back to school! The Foundational Brand Advertising class is in session with professors Gyi Tsakalakis and Conrad Saam, so put on your thinking caps and let’s relearn the basics of brand—the keystone of your marketing efforts. They start with a vocab review and then dig into brand marketing essentials—discussing audience, reach, medium, targeting, market penetration, impression understanding, and so much more. Later, when it comes to brand understanding and direct response, wouldn’t it be great to get into the mind of the consumer? The guys do just that, using recordings taken by real people looking for legal services, obtained through Near Media research. The News: ChatGPT ads are here for the masses, but is there any way to know what you’re getting? – Advertise in ChatGPT | Open AI Ads Well, Google has deprecated FAQ markups, so you might want to rethink your priorities. – Markup FAQs with Structured Data Darren Shaw with the breaking news, yet again! – Reddit and your Google Business Profiles Big brother is listening, folks… Google Ads Call Recording To Default To Yes On July 1st. Catch Lunch Hour Legal Marketing on the road! PILMMA LHLM Super Duper Summit (of course!) Listen Next: What's In A Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM","meta_description":"Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash cou…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3586,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lunch-hour-legal-marketing-392496/episodes/it-really-is-brand-told-you-so/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lunch-hour-legal-marketing-392496/it-really-is-brand-told-you-so.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}