{"podcast":{"title":"London Writers' Salon","slug":"london-writers-salon-5324518","podcast_index_feed_id":5324518,"rss_url":"https://feeds.simplecast.com/ZnWZcMuv","website_url":"https://podcast.londonwriterssalon.com","image_url":"https://image.simplecastcdn.com/images/22151abc-900f-4e9c-852d-34c02c421e1a/5532ece6-f293-4741-a092-3e4baeabac99/3000x3000/ejw-lws-podcast-cover-png-medium-res.jpg?aid=rss_feed","author":"London Writers' Salon","episode_count":212,"summary":"A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.","last_synced_at":"2026-09-13T12:20:53.278292+00:00","page_url":"https://stenobird.com/podcast/london-writers-salon-5324518"},"episode":{"title":"#211: Laura Palmer & Jessie Sullivan — How to Market Your Book, from the Founders of Digital-First Publisher Pellerin Books, Finding the Readers Who Will Love Your Book, and Why the Best Book Still Wins","slug":"211-laura-palmer-jessie-sullivan-how-to-market-your-book-from-the-founders-of-digital-first-publisher-pellerin-books-finding-the-readers-who-will-love-your-book-and-why-the-best-book-still-wins","published_at":"2026-09-12T12:43:35+00:00","page_url":"https://stenobird.com/podcast/london-writers-salon-5324518/211-laura-palmer-jessie-sullivan-how-to-market-your-book-from-the-founders-of-digital-first-publisher-pellerin-books-finding-the-readers-who-will-love-your-book-and-why-the-best-book-still-wins","show_page_url":"https://stenobird.com/podcast/london-writers-salon-5324518","url":"https://podcast.londonwriterssalon.com/episodes/211-pellerin-books-founders-laura-palmer-jessie-sullivan-finding-the-readers-who-will-love-your-book-spending-wisely-on-marketing-and-why-the-best-book-still-wins-Tt0rLlXD","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/edc299ff-a28d-457d-8b86-271fb39b50bc/55fe4efd-2e46-4f0d-9d17-a719bbda38f4/episodes/audio/group/fe3ee8ec-5117-401a-ae24-176f588cc00f/group-item/342af358-b410-4778-a082-00665e78585e/128_default_tc.mp3?aid=rss_feed&feed=ZnWZcMuv","summary":"Pellerin Books founders Laura Palmer and Jessie Sullivan on how readers discover books now, where to put your marketing money, and why the quality of the book still decides everything.","meta_description":"Pellerin Books founders Laura Palmer and Jessie Sullivan on how readers discover books now, where to put your marketing money, and why the quality of the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3010,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/london-writers-salon-5324518/episodes/211-laura-palmer-jessie-sullivan-how-to-market-your-book-from-the-founders-of-digital-first-publisher-pellerin-books-finding-the-readers-who-will-love-your-book-and-why-the-best-book-still-wins/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/london-writers-salon-5324518/211-laura-palmer-jessie-sullivan-how-to-market-your-book-from-the-founders-of-digital-first-publisher-pellerin-books-finding-the-readers-who-will-love-your-book-and-why-the-best-book-still-wins.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}