{"podcast":{"title":"London Writers' Salon","slug":"london-writers-salon-5324518","podcast_index_feed_id":5324518,"rss_url":"https://feeds.simplecast.com/ZnWZcMuv","website_url":"https://podcast.londonwriterssalon.com","image_url":"https://image.simplecastcdn.com/images/22151abc-900f-4e9c-852d-34c02c421e1a/5532ece6-f293-4741-a092-3e4baeabac99/3000x3000/ejw-lws-podcast-cover-png-medium-res.jpg?aid=rss_feed","author":"London Writers' Salon","episode_count":212,"summary":"A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.","last_synced_at":"2026-09-13T12:20:53.278292+00:00","page_url":"https://stenobird.com/podcast/london-writers-salon-5324518"},"episode":{"title":"#207: Writing Bestselling Middle-Grade Fiction — Jasmine Richards (Storymix), Natalie Doherty (Puffin and HarperCollins), Soman Chainani (The School for Good and Evil) on Standing Out on the Shelf and Writing Unputdownable Voice | Compilation","slug":"207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-com","published_at":"2026-08-16T19:45:00+00:00","page_url":"https://stenobird.com/podcast/london-writers-salon-5324518/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-com","show_page_url":"https://stenobird.com/podcast/london-writers-salon-5324518","url":"https://podcast.londonwriterssalon.com/episodes/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-compilation-TVrvWMXv","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/edc299ff-a28d-457d-8b86-271fb39b50bc/55fe4efd-2e46-4f0d-9d17-a719bbda38f4/episodes/audio/group/6e2c2318-b461-45e2-8744-63d545f7a0e5/group-item/84f31567-a52b-4830-99a7-b0b364f02586/128_default_tc.mp3?aid=rss_feed&feed=ZnWZcMuv","summary":"Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it.","meta_description":"Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling auth…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1944,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/london-writers-salon-5324518/episodes/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-com/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/london-writers-salon-5324518/207-writing-bestselling-middle-grade-fiction-jasmine-richards-storymix-natalie-doherty-puffin-and-harpercollins-soman-chainani-the-school-for-good-and-evil-on-standing-out-on-the-shelf-and-writing-unputdownable-voice-com.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}