{"podcast":{"title":"Localization Fireside Chat","slug":"localization-fireside-chat-6037984","podcast_index_feed_id":6037984,"rss_url":"https://feeds.simplecast.com/1okyeol6","website_url":"https://localization-fireside-chat.simplecast.com/","image_url":"https://image.simplecastcdn.com/images/58874500-a0fa-4f7c-bbdb-1f6f2c47541a/4b89a76f-63f1-4309-bb5c-15eb18790415/3000x3000/chatgpt_image_apr_26_2026_094718_pm.jpg?aid=rss_feed","author":"Robin Ayoub","episode_count":222,"summary":"Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you're a seasoned industry leader or new to the field, you'll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization pioneers, tech innovators, entrepreneurs, and creatives who are shaping the future of global communication. From cultural adaptation and multilingual content to AI in translation, we unpack the trends, tools, and tactics that matter most.🎙️ Expect:Real conversations with real expertsDeep dives into localization, AI, tech, and storytellingPractical insights, inspiring career journeys, and bold ideasA global, inclusive, and unscripted vibeThis is more than a podcast. It’s a community for curious minds who care about the power of language, technology, and connection.Want to be a guest? 📧 Email: L10Nfiresidechat@gmail.com 📅 Book your spot: https://calendly.com/robin-ayoub/localization-fireside…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/localization-fireside-chat-6037984"},"episode":{"title":"Why 85% of Your Customers Won't Buy From Your Website | Christina Spaulding | Manzanita Marketing","slug":"why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing","published_at":"2026-05-19T16:23:37+00:00","page_url":"https://stenobird.com/podcast/localization-fireside-chat-6037984/why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing","show_page_url":"https://stenobird.com/podcast/localization-fireside-chat-6037984","url":"https://localization-fireside-chat.simplecast.com/","audio_url":"https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/6c9689dc-c9a1-4bd9-a094-0a4e06d96d3d/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=6c9689dc-c9a1-4bd9-a094-0a4e06d96d3d&feed=1okyeol6","summary":"Christina Spaulding, founder of Manzanita Marketing, joins Robin Ayoub to unpack the massive revenue opportunity hiding in plain sight: the gap between English-dominated web content and the billions of buyers who prefer to purchase in their first language. With 20+ years in international SEO across companies like Textbroker and IGT, and personal fluency in English, Spanish, German, and French, Christina brings rare linguistic and business depth to the conversation. They cover the 85% purchase preference stat, the difference between translation, localization, and transcreation, why Spanish SEO in the US is still massively underused, and why language professionals are uniquely positioned to lead in the age of AI.","meta_description":"Christina Spaulding, founder of Manzanita Marketing, joins Robin Ayoub to unpack the massive revenue opportunity hiding in plain sight: the gap between En…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3121,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/localization-fireside-chat-6037984/why-85-of-your-customers-won-t-buy-from-your-website-christina-spaulding-manzanita-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}