{"podcast":{"title":"Living The Red Life","slug":"living-the-red-life-5927015","podcast_index_feed_id":5927015,"rss_url":"https://feeds.captivate.fm/rudymawer/","website_url":"https://rudymawer.captivate.fm","image_url":"https://artwork.captivate.fm/7e450d51-ed50-4549-b29e-13caad3ed7be/sLneop789OtTfmvBNaliuo27.jpg","author":"Rudy Mawer","episode_count":300,"summary":"Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.","last_synced_at":"2026-07-23T16:17:44.141699+00:00","page_url":"https://stenobird.com/podcast/living-the-red-life-5927015"},"episode":{"title":"How She Built a Wellness Empire Before It Was Trendy","slug":"how-she-built-a-wellness-empire-before-it-was-trendy","published_at":"2026-06-24T07:00:00+00:00","page_url":"https://stenobird.com/podcast/living-the-red-life-5927015/how-she-built-a-wellness-empire-before-it-was-trendy","show_page_url":"https://stenobird.com/podcast/living-the-red-life-5927015","url":"https://rudymawer.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/bf7990a8-bac9-410c-8da9-7483250edccd.mp3","summary":"Twenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Today, as Co-Founder and CEO of Heights Wellness Retreat, she is leading a major evolution that combines cutting-edge wellness technology with human-centered therapies to create a scalable franchise model for the future. In this episode of Living The Red Life, Shane reveals how she transformed a membership-based massage business into a wellness franchise brand with more than 100 locations, why consumer behavior is reshaping the industry, and how entrepreneurs can build profitable businesses by staying ahead of trends. She also shares lessons on franchising, leadership, culture, wellness technology, and creating lasting impact through business ownership. Key Takeaways • Why successful entrepreneurs anticipate trends before the market catches up • How franchising helps owners stay in business for themselves but not by themselves • The importance of combining technology with human connection • Why culture fit and shared values determine long-term business success • How wellness, longevity, and recovery are creating major business opportunities Notable Quotes • \"Consumers don't want single modality locations anymore.\" • \"Franchising gives people the ability to be in business for themselves but not by themselves.\" • \"I don't ever give up. I don't back down.\" • \"You don't have franchisee profitability, you have nothing.\" • \"The robots can do work that humans cannot do and more work than humans can do.\" Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter","meta_description":"Twenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Tod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1069,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/living-the-red-life-5927015/episodes/how-she-built-a-wellness-empire-before-it-was-trendy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/living-the-red-life-5927015/how-she-built-a-wellness-empire-before-it-was-trendy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}