{"podcast":{"title":"Living The Red Life","slug":"living-the-red-life-5927015","podcast_index_feed_id":5927015,"rss_url":"https://feeds.captivate.fm/rudymawer/","website_url":"https://rudymawer.captivate.fm","image_url":"https://artwork.captivate.fm/7e450d51-ed50-4549-b29e-13caad3ed7be/sLneop789OtTfmvBNaliuo27.jpg","author":"Rudy Mawer","episode_count":270,"summary":"Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/living-the-red-life-5927015"},"episode":{"title":"B Cross Founders Building a Western Brand","slug":"b-cross-founders-building-a-western-brand","published_at":"2026-04-24T07:00:00+00:00","page_url":"https://stenobird.com/podcast/living-the-red-life-5927015/b-cross-founders-building-a-western-brand","show_page_url":"https://stenobird.com/podcast/living-the-red-life-5927015","url":"https://rudymawer.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/988bc638-8f6e-4f76-b64c-b24aabda587b.mp3","summary":"Tanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses. In this episode of Living The Red Life, they share how trust, reputation, horse training, social media, and authentic Western experiences shape a brand people remember. From matching the right horse with the right buyer to creating corporate cattle drives near Sedona, they show what it takes to stand out in the Western industry without compromising quality, honesty, or legacy. Key Takeaways A strong brand only works when the product can back it up. Trust is built through honesty, not hype. Social media works best when it reflects real authenticity. Great businesses know who they should not sell to. Legacy means passing rare skills to the next generation. Notable Quotes “If you don’t have what you can back up, you really don’t have a product at all.” “I really believe in developing trust.” “We’re not out there sticking our iron on every horse.” “The horse is making us and we don’t realize it along the way.” “There’s a legacy in the industry that we want to pass on.” Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter","meta_description":"Tanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1564,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/living-the-red-life-5927015/episodes/b-cross-founders-building-a-western-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/living-the-red-life-5927015/b-cross-founders-building-a-western-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}