{"podcast":{"title":"Liquid Assets: A Beverage Industry Podcast","slug":"liquid-assets-a-beverage-industry-podcast-686137","podcast_index_feed_id":686137,"rss_url":"https://raboresearch-beverages.libsyn.com/rss","website_url":"https://www.rabobank.com/knowledge/food-agribusiness","image_url":"https://static.libsyn.com/p/assets/1/1/e/0/11e023a9444a031d/FAR_Podcast_-_Liquid_Assets.jpg","author":"Rabobank","episode_count":100,"summary":"Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.","last_synced_at":"2026-09-16T02:19:20.271289+00:00","page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137"},"episode":{"title":"Breaking down the potential Pernod Ricard, Brown-Forman merger of equals","slug":"breaking-down-the-potential-pernod-ricard-brown-forman-merger-of-equals","published_at":"2026-04-08T11:53:54+00:00","page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137/breaking-down-the-potential-pernod-ricard-brown-forman-merger-of-equals","show_page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137","url":"https://raboresearch-beverages.libsyn.com/breaking-down-the-potential-pernod-ricard-brown-forman-merger-of-equals","audio_url":"https://traffic.libsyn.com/secure/raboresearch-beverages/LA_PRBF.mp3?dest-id=684111","summary":"In late March, Brown-Forman Corporation and Pernod Ricard confirmed they were in talks about a potential merger that would bring together giant brands like Jack Daniels, Herradura, Woodford Reserve, Jameson, Beefeater, Absolut, and Chivas Regal. It would be a formidable lineup, which in terms of spirits sales would rival the scale of Diageo – long the largest spirits business in the history of the universe. Equity analyst Richard Withagen of Kepler Cheuvreux joins us to discuss the details and outlook for this blockbuster deal. Have a question, qualm or story to tell, reach out via email: Bourcard.Nesin@Rabobank.com Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.","meta_description":"In late March, Brown-Forman Corporation and Pernod Ricard confirmed they were in talks about a potential merger that would bring together giant brands lik…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1936,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/liquid-assets-a-beverage-industry-podcast-686137/episodes/breaking-down-the-potential-pernod-ricard-brown-forman-merger-of-equals/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137/breaking-down-the-potential-pernod-ricard-brown-forman-merger-of-equals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}