{"podcast":{"title":"Liquid Assets: A Beverage Industry Podcast","slug":"liquid-assets-a-beverage-industry-podcast-686137","podcast_index_feed_id":686137,"rss_url":"https://raboresearch-beverages.libsyn.com/rss","website_url":"https://www.rabobank.com/knowledge/food-agribusiness","image_url":"https://static.libsyn.com/p/assets/1/1/e/0/11e023a9444a031d/FAR_Podcast_-_Liquid_Assets.jpg","author":"Rabobank","episode_count":100,"summary":"Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.","last_synced_at":"2026-09-16T02:19:20.271289+00:00","page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137"},"episode":{"title":"Beer boys solve a big mystery: Why is the on-premise so resilient?","slug":"beer-boys-solve-a-big-mystery-why-is-the-on-premise-so-resilient","published_at":"2026-06-25T11:00:00+00:00","page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137/beer-boys-solve-a-big-mystery-why-is-the-on-premise-so-resilient","show_page_url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137","url":"https://raboresearch-beverages.libsyn.com/beer-boys-solve-a-big-mystery-why-is-the-on-premise-so-resilient","audio_url":"https://traffic.libsyn.com/secure/raboresearch-beverages/LA_-_Beer_Boys.mp3?dest-id=684111","summary":"For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend contradicts many of our explanations for the industry's struggles. If people are broke, why are they spending money in the channel where alcohol costs the most? If people are spending more time alone, why are they drinking in venues driven by socialization? A mystery this big requires more intellectual firepower than RaboResearch alone can provide. So we invited two PhDs and an economist on the show to help us figure it out. Our guests: Bart Watson, President & CEO, Brewers Association Andrew Heritage, Chief Economist, Beer Institute Lester Jones, Chief Economist, National Beer Wholesalers Association Relevant time stamps: Why are on-premise sales outperforming off-premise sales? Round 1: 7:42 – The K-shaped economy is widening the gap between on-premise and off-premise sales: Middle/lower-income consumers feel squeezed and cut back more during at-home (off-premise) occasions, while protecting meaningful social occasions (on-premise). Higher-income consumers continue spending, widening the gap. 16:04 – Rising wealth is leading to an overall increase in on-premise spending: The US is getting richer over time; historically that drives more spending \"away from home.\" As incomes rise, consumers shift toward experiences like bars/restaurants. 24:01 – Post-Covid socialization is normalizing: People want to reconnect after Covid. Younger consumers especially over-index in out-of-home alcohol spend, supporting on-premise demand through social experiences. 32:54 – Health and wellness trends are driving people to cut back on banal, at-home occasions: Consumers drink less ov…","meta_description":"For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, conve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4816,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/liquid-assets-a-beverage-industry-podcast-686137/episodes/beer-boys-solve-a-big-mystery-why-is-the-on-premise-so-resilient/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/liquid-assets-a-beverage-industry-podcast-686137/beer-boys-solve-a-big-mystery-why-is-the-on-premise-so-resilient.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}