{"podcast":{"title":"Lighting For Profits","slug":"lighting-for-profits-5314661","podcast_index_feed_id":5314661,"rss_url":"https://feed.pod.co/lightingforprofits","website_url":"http://lightingforprofits.com","image_url":"https://images.pod.co/e2MbRM9eZOTz-VXDLuqVQR3mVx3gR4_3luLPbc0dmD8/resize:fill:1500:1500/plain/artwork/93f86ee9-7394-4a67-8b4d-84fcc3c54de9/lightingforprofits.jpg","author":"Ryan Lee","episode_count":246,"summary":"Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in...","last_synced_at":"2026-06-24T10:19:34.593939+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661"},"episode":{"title":"Ep #242 - Ron Callis - Built Different","slug":"ep-242-ron-callis-built-different","published_at":"2026-05-13T02:21:24+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-242-ron-callis-built-different","show_page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661","url":"https://pod.co/lightingforprofits/ep-242-ron-callis-built-different","audio_url":"https://downloads.pod.co/100c6c4d-f916-4394-a884-2641d3767ecb/3f2df256-04e9-4dfc-882d-5b805f7be1a8.mp3","summary":"What does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly became a top player in the custom integration industry—and how you can apply these lessons to your own journey.","meta_description":"What does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4054,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lighting-for-profits-5314661/episodes/ep-242-ron-callis-built-different/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-242-ron-callis-built-different.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}