{"podcast":{"title":"Lighting For Profits","slug":"lighting-for-profits-5314661","podcast_index_feed_id":5314661,"rss_url":"https://feed.pod.co/lightingforprofits","website_url":"http://lightingforprofits.com","image_url":"https://images.pod.co/e2MbRM9eZOTz-VXDLuqVQR3mVx3gR4_3luLPbc0dmD8/resize:fill:1500:1500/plain/artwork/93f86ee9-7394-4a67-8b4d-84fcc3c54de9/lightingforprofits.jpg","author":"Ryan Lee","episode_count":246,"summary":"Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in...","last_synced_at":"2026-06-24T10:19:34.593939+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661"},"episode":{"title":"Ep #237 - Rob Zito - ROI Unlocked","slug":"ep-237-rob-zito-roi-unlocked","published_at":"2026-04-07T22:02:39+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-237-rob-zito-roi-unlocked","show_page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661","url":"https://pod.co/lightingforprofits/ep-237-rob-zito-roi-unlocked","audio_url":"https://downloads.pod.co/100c6c4d-f916-4394-a884-2641d3767ecb/e09468a7-76c6-4fa9-876e-34af33a35017.mp3","summary":"In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just results. Plus, a glimpse into balancing business, real estate ventures, and family life.","meta_description":"In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3738,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lighting-for-profits-5314661/episodes/ep-237-rob-zito-roi-unlocked/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-237-rob-zito-roi-unlocked.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}