{"podcast":{"title":"Lighting For Profits","slug":"lighting-for-profits-5314661","podcast_index_feed_id":5314661,"rss_url":"https://feed.pod.co/lightingforprofits","website_url":"http://lightingforprofits.com","image_url":"https://images.pod.co/e2MbRM9eZOTz-VXDLuqVQR3mVx3gR4_3luLPbc0dmD8/resize:fill:1500:1500/plain/artwork/93f86ee9-7394-4a67-8b4d-84fcc3c54de9/lightingforprofits.jpg","author":"Ryan Lee","episode_count":246,"summary":"Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in...","last_synced_at":"2026-06-24T10:19:34.593939+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661"},"episode":{"title":"Ep #231 - Jeff Hesser - Lighting the Long Game","slug":"ep-231-jeff-hesser-lighting-the-long-game","published_at":"2026-02-17T23:31:15+00:00","page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-231-jeff-hesser-lighting-the-long-game","show_page_url":"https://stenobird.com/podcast/lighting-for-profits-5314661","url":"https://pod.co/lightingforprofits/ep-231-jeff-hesser-lighting-the-long-game","audio_url":"https://downloads.pod.co/100c6c4d-f916-4394-a884-2641d3767ecb/e40ab140-3b14-430d-afc2-2080427f0fd5.mp3","summary":"With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients like Longwood Gardens and the Dupont family, to training contractors and expanding distributor networks with CAST Lighting, Jeff breaks down what it really takes to design, install, and educate at a high level. This episode is packed with real-world insight for contractors, designers, and anyone serious about mastering landscape lighting.","meta_description":"With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lighting-for-profits-5314661/episodes/ep-231-jeff-hesser-lighting-the-long-game/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lighting-for-profits-5314661/ep-231-jeff-hesser-lighting-the-long-game.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}