{"podcast":{"title":"Life in Digital","slug":"life-in-digital-959824","podcast_index_feed_id":959824,"rss_url":"https://anchor.fm/s/2a90b760/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/lifeindigital","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/7041272/7041272-1739523982828-1f70a918dd3c7.jpg","author":"Sphere Digital Recruitment","episode_count":114,"summary":"Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment","last_synced_at":null,"page_url":"https://stenobird.com/podcast/life-in-digital-959824"},"episode":{"title":"Supercharged Storytelling: Maximising Brand Lift with Nativo's Greg Friend","slug":"supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend","published_at":"2025-04-15T12:56:08+00:00","page_url":"https://stenobird.com/podcast/life-in-digital-959824/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend","show_page_url":"https://stenobird.com/podcast/life-in-digital-959824","url":"https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Supercharged-Storytelling-Maximising-Brand-Lift-with-Nativos-Greg-Friend-e31ihd4","audio_url":"https://anchor.fm/s/2a90b760/podcast/play/101319524/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-15%2F398435001-44100-2-af2213df9b844.mp3","summary":"In this episode of Life in Digital, host Daniel Bolter is joined by Greg Friend, VP of Content, Strategy and Insights at Nativo, for a candid conversation about the changing landscape of AdTech and the power of content in modern advertising. Greg walks us through his career journey and shares how Nativo is carving out a unique space in the industry by focusing on meaningful content experiences and smarter ways to measure success. From brand lift to ROI, Greg explains how brands can create more impact through strategy, storytelling, and innovation. He also offers honest advice for brands looking to cut through the noise and shares valuable tips for those just starting out in their careers. It’s an insightful and inspiring conversation about making advertising better — for brands, publishers, and audiences alike.","meta_description":"In this episode of Life in Digital, host Daniel Bolter is joined by Greg Friend, VP of Content, Strategy and Insights at Nativo, for a candid conversation…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1204,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/life-in-digital-959824/supercharged-storytelling-maximising-brand-lift-with-nativo-s-greg-friend.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}