{"podcast":{"title":"Life in Digital","slug":"life-in-digital-959824","podcast_index_feed_id":959824,"rss_url":"https://anchor.fm/s/2a90b760/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/lifeindigital","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/7041272/7041272-1739523982828-1f70a918dd3c7.jpg","author":"Sphere Digital Recruitment","episode_count":114,"summary":"Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment","last_synced_at":null,"page_url":"https://stenobird.com/podcast/life-in-digital-959824"},"episode":{"title":"Curation Decoded: The Secret to Smarter Advertising with Fern Potter","slug":"curation-decoded-the-secret-to-smarter-advertising-with-fern-potter","published_at":"2025-10-07T13:35:01+00:00","page_url":"https://stenobird.com/podcast/life-in-digital-959824/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter","show_page_url":"https://stenobird.com/podcast/life-in-digital-959824","url":"https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Curation-Decoded-The-Secret-to-Smarter-Advertising-with-Fern-Potter-e3974cs","audio_url":"https://anchor.fm/s/2a90b760/podcast/play/109334364/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-7%2F408820225-44100-2-9d0c05a2a74dc.mp3","summary":"In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future. Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers. Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year. Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.","meta_description":"In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1787,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/life-in-digital-959824/curation-decoded-the-secret-to-smarter-advertising-with-fern-potter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}