{"podcast":{"title":"Life in Digital","slug":"life-in-digital-959824","podcast_index_feed_id":959824,"rss_url":"https://anchor.fm/s/2a90b760/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/lifeindigital","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/7041272/7041272-1739523982828-1f70a918dd3c7.jpg","author":"Sphere Digital Recruitment","episode_count":114,"summary":"Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment","last_synced_at":null,"page_url":"https://stenobird.com/podcast/life-in-digital-959824"},"episode":{"title":"Curated Connections: Smarter Media Moves with Lotame's Alison Harding","slug":"curated-connections-smarter-media-moves-with-lotame-s-alison-harding","published_at":"2025-05-27T13:05:50+00:00","page_url":"https://stenobird.com/podcast/life-in-digital-959824/curated-connections-smarter-media-moves-with-lotame-s-alison-harding","show_page_url":"https://stenobird.com/podcast/life-in-digital-959824","url":"https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Curated-Connections-Smarter-Media-Moves-with-Lotames-Alison-Harding-e33e3p1","audio_url":"https://anchor.fm/s/2a90b760/podcast/play/103271649/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-27%2F401084364-44100-2-e012944a7b37a.mp3","summary":"In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’s hottest topics: curation. With deep experience in data strategy and adtech, Alison shares her career journey and gives insight into Lotame’s evolving role in the programmatic space. They explore how the industry has shifted over the past year, why curation has become more than just a buzzword, and how it’s delivering real value to publishers, agencies, and brands alike. Alison also breaks down how curated solutions are helping advertisers reach audiences more effectively—while streamlining spend and improving outcomes. Plus, they discuss the future of curation, its impact on programmatic, and how adtech companies can stay consumer-focused in today’s cost-sensitive market. Whether you're in publishing, media buying, or data strategy, this episode is packed with insights on where digital advertising is heading next.","meta_description":"In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1096,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/curated-connections-smarter-media-moves-with-lotame-s-alison-harding/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/life-in-digital-959824/curated-connections-smarter-media-moves-with-lotame-s-alison-harding.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}