{"podcast":{"title":"Life in Digital","slug":"life-in-digital-959824","podcast_index_feed_id":959824,"rss_url":"https://anchor.fm/s/2a90b760/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/lifeindigital","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/7041272/7041272-1739523982828-1f70a918dd3c7.jpg","author":"Sphere Digital Recruitment","episode_count":114,"summary":"Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment","last_synced_at":null,"page_url":"https://stenobird.com/podcast/life-in-digital-959824"},"episode":{"title":"Attention IRL: The Future of Brand Connection with Outernet’s Lisa Miles","slug":"attention-irl-the-future-of-brand-connection-with-outernet-s-lisa-miles","published_at":"2026-01-13T13:20:26+00:00","page_url":"https://stenobird.com/podcast/life-in-digital-959824/attention-irl-the-future-of-brand-connection-with-outernet-s-lisa-miles","show_page_url":"https://stenobird.com/podcast/life-in-digital-959824","url":"https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Attention-IRL-The-Future-of-Brand-Connection-with-Outernets-Lisa-Miles-e3dj9pe","audio_url":"https://anchor.fm/s/2a90b760/podcast/play/113927406/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-13%2F416029836-44100-2-c2f4d3d70031.mp3","summary":"In this episode of Life in Digital, host Marnie Senior sits down with Lisa Miles, Director of Strategic Growth at Outernet London, to explore why real-world, immersive experiences are cutting through in today’s fragmented media landscape. Lisa shares her journey into experiential media, as well as what’s driving the growing complexity of how brands reach audiences today. Together, they unpack why physical, sensory experiences remain so powerful in a screen dominated world, and how brands can strike the right balance between real world and digital touchpoints. Lisa also discusses the risks for brands that fail to invest in meaningful experiences and why attention is no longer something that can be taken for granted. Tune in for an expert insight into experience-led marketing and why it is becoming increasingly important in today’s media landscape!","meta_description":"In this episode of Life in Digital, host Marnie Senior sits down with Lisa Miles, Director of Strategic Growth at Outernet London, to explore why real-wor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2662,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/life-in-digital-959824/episodes/attention-irl-the-future-of-brand-connection-with-outernet-s-lisa-miles/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/life-in-digital-959824/attention-irl-the-future-of-brand-connection-with-outernet-s-lisa-miles.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}