{"podcast":{"title":"Let’s Talk PR & More!","slug":"let-s-talk-pr-more-6453527","podcast_index_feed_id":6453527,"rss_url":"https://feed.podbean.com/letstalkprandmore/feed.xml","website_url":"https://LetsTalkPRandMore.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/16545777/letstalk1400.png","author":"Sherry Goldman","episode_count":100,"summary":"Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations. Topics range from the PR industry, best practices, profiles of industry leaders, and the disciplines PR touches, such as the media and marketing. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.","last_synced_at":"2026-06-23T02:18:31.760814+00:00","page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527"},"episode":{"title":"Let's Talk PR & More Show #111: Annie Scranton, Pace Public Relations, using earned media effectively","slug":"let-s-talk-pr-more-show-111-annie-scranton-pace-public-relations-using-earned-media-effectively","published_at":"2026-03-09T13:00:00+00:00","page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-111-annie-scranton-pace-public-relations-using-earned-media-effectively","show_page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527","url":"https://LetsTalkPRandMore.podbean.com/e/lets-talk-pr-more-show-111-annie-scranton-pace-public-relations-using-earned-media-effectively/","audio_url":"https://mcdn.podbean.com/mf/web/eeqexifhernupihk/LetsTalkPRandMore_Scrantonal5xd.mp3","summary":"Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.","meta_description":"Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. T…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1740,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/let-s-talk-pr-more-6453527/episodes/let-s-talk-pr-more-show-111-annie-scranton-pace-public-relations-using-earned-media-effectively/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-111-annie-scranton-pace-public-relations-using-earned-media-effectively.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}