{"podcast":{"title":"Let’s Talk PR & More!","slug":"let-s-talk-pr-more-6453527","podcast_index_feed_id":6453527,"rss_url":"https://feed.podbean.com/letstalkprandmore/feed.xml","website_url":"https://LetsTalkPRandMore.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/16545777/letstalk1400.png","author":"Sherry Goldman","episode_count":100,"summary":"Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations. Topics range from the PR industry, best practices, profiles of industry leaders, and the disciplines PR touches, such as the media and marketing. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.","last_synced_at":"2026-06-23T02:18:31.760814+00:00","page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527"},"episode":{"title":"Let's Talk PR & More Show #107: Jess Garbarino, Primark, on building Primark's brand in the U.S.","slug":"let-s-talk-pr-more-show-107-jess-garbarino-primark-on-building-primark-s-brand-in-the-u-s","published_at":"2026-02-02T14:00:00+00:00","page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-107-jess-garbarino-primark-on-building-primark-s-brand-in-the-u-s","show_page_url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527","url":"https://LetsTalkPRandMore.podbean.com/e/lets-talk-pr-more-show-107-jess-garbarino-primark-on-building-primarks-brand-in-the-us/","audio_url":"https://mcdn.podbean.com/mf/web/rbcw3jsym5k4m88r/LetsTalkPRandMore_Garbarino_Primark66sez.mp3","summary":"Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations effort that focuses on local and hyper-local media, influencers, and local talent, ensuring the stores and their PR capture the communities they are serving. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.","meta_description":"Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1680,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/let-s-talk-pr-more-6453527/episodes/let-s-talk-pr-more-show-107-jess-garbarino-primark-on-building-primark-s-brand-in-the-u-s/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/let-s-talk-pr-more-6453527/let-s-talk-pr-more-show-107-jess-garbarino-primark-on-building-primark-s-brand-in-the-u-s.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}