{"podcast":{"title":"Lending Leadership","slug":"lending-leadership-7056247","podcast_index_feed_id":7056247,"rss_url":"https://feeds.captivate.fm/lending-leadership/","website_url":"https://lending-leadership.captivate.fm","image_url":"https://artwork.captivate.fm/a4c0362e-4757-49c6-a312-53891e88ff45/-pgWWzn8NanoCp6sRFcHn6_i.jpg","author":"HMA Mortgage","episode_count":92,"summary":"Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business. Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief. In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss. In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis.…","last_synced_at":"2026-07-15T16:19:52.326819+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247"},"episode":{"title":"Building Your Mortgage Brand: Lessons from GrowthCon and the Power of AI","slug":"building-your-mortgage-brand-lessons-from-growthcon-and-the-power-of-ai","published_at":"2026-05-20T07:00:00+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247/building-your-mortgage-brand-lessons-from-growthcon-and-the-power-of-ai","show_page_url":"https://stenobird.com/podcast/lending-leadership-7056247","url":"https://www.hmamortgage.com/lending-leadership/building-your-mortgage-brand-lessons-from-growthcon-and-the-power-of-ai","audio_url":"https://episodes.captivate.fm/episode/97499bdc-fb93-44ef-b74b-a635198525b1.mp3","summary":"Welcome back to Lending Leadership: The Mortgage Pros your go-to guide for staying ahead in the rapidly evolving mortgage industry. We just returned from GrowthCon, one of the most energizing and impactful events in the industry right now and in this episode, we wanted to unpack everything we learned and felt. The conversation at GrowthCon was electric, with keynote speakers, industry legends, and hundreds of driven originators all focused on how to thrive in today’s fast-changing mortgage landscape. This isn’t just another post-conference recap. We dig deep into how AI is shaking up the game, what top producers are doing differently, and why building your personal brand is more crucial than ever. We also discuss the power of authenticity, niching down, and what it really means to work with people who energize you and fuel your growth. There isn't a guest today, it's just the two of us, sharing our honest reactions, reflections, and action steps after an event that left us both inspired and challenged. Key takeaways: AI Is Rewriting the Rules of Engagement: We’ve officially moved past the era where SEO alone wins business. AI tools are now vetting and recommending experts to consumers, so building a strong, authentic online presence is no longer optional; it's make-or-break for credibility and growth. The modern originator must be findable, vettable, and visible where it counts most 00:00, 07:38. The Industry’s Future Is Bright for Those Willing to Evolve: Despite industry chatter about consolidation and shrinking LO ranks, there’s huge optimism for growth among high performers. The future belongs to those who adapt quickly, sharpening their marketing, embracing new tools, and operating with a learning mindset 01:41, 05:04. Personal Branding Is Everything: Being the “b…","meta_description":"Welcome back to Lending Leadership: The Mortgage Pros your go-to guide for staying ahead in the rapidly evolving mortgage industry. We just returned from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1792,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lending-leadership-7056247/episodes/building-your-mortgage-brand-lessons-from-growthcon-and-the-power-of-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lending-leadership-7056247/building-your-mortgage-brand-lessons-from-growthcon-and-the-power-of-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}