{"podcast":{"title":"Lending Leadership","slug":"lending-leadership-7056247","podcast_index_feed_id":7056247,"rss_url":"https://feeds.captivate.fm/lending-leadership/","website_url":"https://lending-leadership.captivate.fm","image_url":"https://artwork.captivate.fm/a4c0362e-4757-49c6-a312-53891e88ff45/-pgWWzn8NanoCp6sRFcHn6_i.jpg","author":"HMA Mortgage","episode_count":92,"summary":"Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business. Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief. In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss. In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis.…","last_synced_at":"2026-07-15T16:19:52.326819+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247"},"episode":{"title":"Big Brand Storytelling for Loan Officers: Connecting with Clients on a Small Business Budget","slug":"big-brand-storytelling-for-loan-officers-connecting-with-clients-on-a-small-business-budget","published_at":"2026-04-15T07:00:00+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247/big-brand-storytelling-for-loan-officers-connecting-with-clients-on-a-small-business-budget","show_page_url":"https://stenobird.com/podcast/lending-leadership-7056247","url":"https://www.hmamortgage.com/lending-leadership/big-brand-storytelling-for-loan-officers-connecting-with-clients-on-a-small-business-budget","audio_url":"https://episodes.captivate.fm/episode/75e1d526-d35c-418b-b034-1c8f05b2d9eb.mp3","summary":"Welcome back to Lending Leadership: The Creative Brief, your podcast guide to creative strategies in mortgage and real estate. Today, we dive into the power of storytelling and relatability in marketing, exploring how even small businesses and loan officers can use techniques borrowed from billion-dollar brands to grow their influence and close more loans without spending more on ads. We’re thrilled to welcome Rebecca Covington, creative producer and director of marketing for a major brand as well as a dear friend of ours for over twenty years. Rebecca brings her wealth of big-brand experience to the table, sharing practical tips on leveraging video, authenticity, and personality to build deeper connections with customers and real estate partners. We chat about everything from memorable personal branding moments to navigating trends, building trust, and finding marketing partners who inspire growth. We also get candid about mistakes to watch for including the risks of losing your authentic brand voice and discuss the real-world strategies and templates we use and develop for our loan officers every day. Key takeaways: The Power of Relatability and Authenticity: We learned from Rebecca how showing genuine personality is crucial for building trust—whether you’re a loan officer or a major brand. Customers connect with people they find relatable, not just experts with numbers and facts. Big Brand Strategies, Small Business Budgets: Even without multimillion-dollar ad budgets, small businesses can engage audiences powerfully. Rebecca highlights that quality storytelling and authentic connection matter more than high production values and expensive campaigns. Stopping the Scroll: Success on social media relies on grabbing attention quickly. We discussed tactics like starting…","meta_description":"Welcome back to Lending Leadership: The Creative Brief, your podcast guide to creative strategies in mortgage and real estate. Today, we dive into the pow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1269,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lending-leadership-7056247/episodes/big-brand-storytelling-for-loan-officers-connecting-with-clients-on-a-small-business-budget/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lending-leadership-7056247/big-brand-storytelling-for-loan-officers-connecting-with-clients-on-a-small-business-budget.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}