{"podcast":{"title":"Lending Leadership","slug":"lending-leadership-7056247","podcast_index_feed_id":7056247,"rss_url":"https://feeds.captivate.fm/lending-leadership/","website_url":"https://lending-leadership.captivate.fm","image_url":"https://artwork.captivate.fm/a4c0362e-4757-49c6-a312-53891e88ff45/-pgWWzn8NanoCp6sRFcHn6_i.jpg","author":"HMA Mortgage","episode_count":92,"summary":"Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business. Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief. In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss. In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis.…","last_synced_at":"2026-07-15T16:19:52.326819+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247"},"episode":{"title":"2026 Marketing Tips: Creative Prompts and Tools for Loan Officer Marketing Growth","slug":"2026-marketing-tips-creative-prompts-and-tools-for-loan-officer-marketing-growth","published_at":"2026-01-21T07:00:00+00:00","page_url":"https://stenobird.com/podcast/lending-leadership-7056247/2026-marketing-tips-creative-prompts-and-tools-for-loan-officer-marketing-growth","show_page_url":"https://stenobird.com/podcast/lending-leadership-7056247","url":"https://www.hmamortgage.com/lending-leadership/2026-marketing-tips-creative-prompts-and-tools-for-loan-officer-marketing-growth","audio_url":"https://episodes.captivate.fm/episode/4b304e18-bd62-45d3-9979-b7b343745274.mp3","summary":"Welcome back to Lending Leadership: The Creative Brief, your go-to podcast for actionable marketing and business-building strategies tailored for loan officers, real estate agents, and anyone involved in sales. In this special New Year episode, we wanted to deliver a fresh, practical perspective on how to create a marketing plan you’ll actually stick to. It’s easy to get overwhelmed with too many ideas—especially at the top of the year when resolutions are high, but follow-through can be a challenge. Today, we dig into straight-forward strategies for building a sustainable marketing plan, sharing the methods and mindsets that have worked for us, for those we coach, and for countless other successful professionals in our industry. In this conversation, we leverage years of experience in the mortgage and real estate fields, blending personal anecdotes, hard-won lessons, and concrete advice you can use right now to elevate your business. In this episode, we break down: Why it’s crucial to focus rather than try doing “everything under the sun” How to pick a few marketing pillars that really move the needle (and keep you inspired) What it means to set realistic, measurable goals that actually propel you forward (not just fill up your to-do list) The importance of documenting your goals and making them visible—and how that transforms results Tools, systems, and tech hacks that make it easier to stay consistent (especially if you find some areas daunting) Plus, the power of creative prompts and leveraging AI tools like ChatGPT for brand clarity and content creation And, of course, we share some laughs (hello pickleball league!) and anchor everything with real-world, compassionate advice for avoiding burnout and building momentum. Key Takeaways: Pick Your Pillars and Get Focus…","meta_description":"Welcome back to Lending Leadership: The Creative Brief, your go-to podcast for actionable marketing and business-building strategies tailored for loan off…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1293,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lending-leadership-7056247/episodes/2026-marketing-tips-creative-prompts-and-tools-for-loan-officer-marketing-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lending-leadership-7056247/2026-marketing-tips-creative-prompts-and-tools-for-loan-officer-marketing-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}