{"podcast":{"title":"Lead the Team (Top 2% of Podcasts)","slug":"lead-the-team-top-2-of-podcasts-1064768","podcast_index_feed_id":1064768,"rss_url":"https://feeds.captivate.fm/leadtheteam/","website_url":"HTTPS://benfanning.com/blog","image_url":"https://artwork.captivate.fm/10af0b95-04e6-42cc-b03d-73690ea3bb8a/QKJ4Hxs4kaKpd554m1ArvK6B.jpg","author":"Ben Fanning","episode_count":465,"summary":"Real CEOs. Real Stories. Hosted by Ben Fanning—2025 Gold Stevie Award winner for Best Business Podcast and ranked in the Top 2% globally—Lead the Team draws on over 600 CEO interviews to take you inside the minds of leaders from brands like Honeywell, HP, IBM, Dunkin’, and L’Oréal. In each episode, you’ll hear raw, unfiltered stories of leading through rapid growth, high-stakes decisions, and make-or-break moments—plus the CEO-tested tools and strategies they use to build high-performing teams. From turning around billion-dollar brands to sparking innovation at scale, these leaders share lessons you can put into action right now to lead your own team better. Subscribe now. ------------- https://www.benfanning.com/ https://www.linkedin.com/in/benfanning/","last_synced_at":"2026-07-23T04:21:29.253817+00:00","page_url":"https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768"},"episode":{"title":"Monetize Your Leadership (Thinkific CEO & Founder Greg Smith)","slug":"monetize-your-leadership-thinkific-ceo-founder-greg-smith","published_at":"2026-02-08T16:00:00+00:00","page_url":"https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768/monetize-your-leadership-thinkific-ceo-founder-greg-smith","show_page_url":"https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768","url":"http://www.benfanning.com/theceosessions/monetize-leadership-thinkific-ceo-founder-greg-smith","audio_url":"https://episodes.captivate.fm/episode/8ab1bc6a-a22e-4eb4-b6cc-488a12fa9674.mp3","summary":"Missed Opportunity. Greg Smith, Founder of Thinkific, shared with me how most leaders are sitting on their most undervalued asset: their own expertise. And I’ve been guilty of this too. For years, I thought growth meant building something new (a new product, new offering, new initiative). BUT some of the biggest growth I’ve seen (in my own business and with companies I work with) came from teaching what they already knew. Not as marketing. Not as training. As a product. When leaders and their organizations share their thinking clearly and consistently, something powerful happens: Trust grows faster. A new sales channel opens. Revenue flows. Education and training used to be a COST CENTER. Now it’s becoming the new GROWTH CHANNEL. And truly, it makes sense because customers don’t just want vendors anymore. They want guides. Why are leaders still hesitant to monetize what they already know? ----- Connect with the Host, #1 bestselling author Ben Fanning Speaking and Training inquires Subscribe to my Youtube channel LinkedIn Instagram Twitter","meta_description":"Missed Opportunity. Greg Smith, Founder of Thinkific, shared with me how most leaders are sitting on their most undervalued asset: their own expertise. An…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2386,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-the-team-top-2-of-podcasts-1064768/episodes/monetize-your-leadership-thinkific-ceo-founder-greg-smith/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-the-team-top-2-of-podcasts-1064768/monetize-your-leadership-thinkific-ceo-founder-greg-smith.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}