{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland","slug":"bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland","published_at":"2024-01-17T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5613849655.mp3?updated=1705074278","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5613849655.mp3?updated=1705074278","summary":"Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, \"Like, Literally Dude: Arguing for the Good in Bad English,\" she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the most part, we agree. But Dusty thinks there's a *figurative* line in the sand that should never be crossed: the corruption of the word \"literally\" in modern English. We talked to Dr. Fridland for episode 43 of this podcast, where she gave us a brief history of how slang evolves, and why it’s a bad idea for brands to try and co-opt it. And she was so informative and wonderful and fun to talk to. But, in this clip that we didn’t have a place for in the episode, Dusty still had to press her about her stance on the word “literally.” Is Dusty just being a stick-in-the-mud? Or do we need to hold the line on \"literally?\" Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, \"Like, Literally Dude: Arguing for the Good i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":918,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}