{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"70. How to Go Viral and Not Screw Up Your Kid's Life, with the Original \"Hysterical Bubbles\" Laughing Baby (All Grown Up)","slug":"70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up","published_at":"2026-06-30T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6880644773.mp3","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6880644773.mp3","summary":"The annals of internet history are littered with cautionary tales from young people who became internet famous. From “Star Wars Kid” (Ghyslain Raza) to “Overly Attached Girlfriend” (Laina Morris), many viral stars of the early internet did not intend to become memes. And the unintended attention and even bullying that accompany online celebrity can have a profound—even damaging—impact on a kid’s life. Yet surveys indicate that many young people still aspire to become internet famous. So is there a way to achieve viral notoriety without screwing up your kid’s life? We’ll talk to the internet’s favorite laughing baby, whose infectious giggle owned the world wide web in 2011 after her mom posted a video of the family dog popping bubbles. The video ( https://www.youtube.com/watch?v=gnagemulucw ) was seen by tens of millions of people, featured on national television, and yielded significant ad and licensing revenue. 15 years later, little Molly is almost all grown up, and living the happy, normal life of an average teenager, thanks to parents who set the virtual boundaries that allowed that to happen. And Molly (and her parents) have lessons to share from which we all can learn—whether or not we aspire to be the internet’s next viral star. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"The annals of internet history are littered with cautionary tales from young people who became internet famous. From “Star Wars Kid” (Ghyslain Raza) to “O…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2358,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}