{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"69. How the Snapple Brand Won Our Hearts in the 90s, Then Lost Them","slug":"69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them","published_at":"2026-05-28T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5193145220.mp3","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5193145220.mp3","summary":"The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple. \"Embrace your roots. Celebrate authenticity.\" It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop the top on a Snapple double feature. First, Jane Cavalier tells us about pitching Snapple's iconic slogan, \"Made From the Best Stuff on Earth,\" and watching it flop with the company's original owners. And then, Richard Kirshenbaum outlines the genesis of the iconic \"Snapple Lady\" ad campaign, which catapulted Snapple into a multi-billion dollar brand--that is, until new owners changed course and sunk $1.4 billion in mismanaged brand value. Richard will tell us how he discovered Wendy Kaufman, the iconic brand spokeswoman whose folksy New York persona peaked the brand's popularity, and why they eventually had to part ways. And together, Jane and Richard will parse lessons hard-earned in the hustle of Madison Avenue, and retell a tale as old as the Golden Goose itself: \"If you've got a good thing going, but you don't understand how it works, for the love of God don't tinker with it.\" Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple. \"Embrace your roots. Celebrate authenticity.\"…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2819,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}