{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"67. Coca-Cola's Master's Tournament Sponsorship Triggers 2002 Boycott Threat, with Ben Deutsch and Dr. Martha Burk","slug":"67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk","published_at":"2026-03-31T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM3127181924.mp3?updated=1774448043","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM3127181924.mp3?updated=1774448043","summary":"Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adherence to \"tradition.\" The tale of how the conflict came to a head is an unlikely Public Relations parable in its own right, driven by two iconoclasts of their era: Augusta National chair Hootie Johnson and Dr. Martha Burk, the chair of the National Council of Women’s Organizations. And, as a signature sponsor of the Masters Tournament, Coca-Cola had to thread the PR needle, trying to land on the right side of history without alienating the powerful Augusta National Golf Club, the pro golf establishment and all of their supporters. In this remastered episode, retired Coca-Cola Vice President of Communications Ben Deutsch shares his recollection of the showdown, and Dr. Martha Burk explains how she orchestrated an effective pressure campaign against Masters Tournament sponsors and Augusta National members. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. But in 2002, the club itself became the st…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2016,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}