{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)","slug":"61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia","published_at":"2025-07-30T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5900601004.mp3?updated=1753931956","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5900601004.mp3?updated=1753931956","summary":"Wikipedia readers consume nearly one billion articles per day from the online encyclopedia. In its 25 years of operation, this compendium of human knowledge has become an integral tool for understanding the world in which we live. But artificial intelligence tools like ChatGPT could threaten Wikipedia's viability over the next 25 years. And in fact, by diverting fundraising traffic, undermining traditional journalism, and thinning the ranks of Wikipedia editors, large language models (LLMs) could even imperil their own usefulness. So in this episode, we're talking to a Wikipedia expert about the implications—both for strategic communicators and for society in general. Bill Beutler is the founder of Beutler Ink, a PR firm that specializes in optimizing brands' presence on Wikipedia. And together we'll discuss what can be done to preserve Wikipedia as a resource, how communicators should adapt their strategies, and what the future might hold. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Wikipedia readers consume nearly one billion articles per day from the online encyclopedia. In its 25 years of operation, this compendium of human knowled…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}