{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"55. Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer","slug":"55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer","published_at":"2025-01-22T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6854329905.mp3?updated=1746125840","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6854329905.mp3?updated=1746125840","summary":"At the height of the Cola Wars in the mid-90's, Pepsi committed one of the most notorious PR and marketing fiascos of all-time. An eye-catching spot promised brand fans that, if they saved up 7 million Pepsi Points, they could win a Harrier fighter jet. However, no one at Pepsi or their ad agency ever expected anyone to try to claim that prize. And when Washington business school student John Leonard did, they faced a multi-year legal battle and a storm of negative publicity. Now, almost three decades later, another beverage company has spoofed that infamous campaign—with a twist. Canned water brand Liquid Death actually bought a jet for one lucky fan to win, and executed a wildly successful promotion to support the contest. So in this episode, we're talking to Liquid Death VP of Creative Andy Pearson about the logistics of making that happen. We discuss Liquid Death's unique approach to marketing, his creative influences, and why they would even want to try to recreate the publicity stunt that lost Pepsi the Cola Wars. And with Jeff Beer from Fast Company, we explore the background and takeaway lessons of the Pepsi Harrier Jet fiasco. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"At the height of the Cola Wars in the mid-90's, Pepsi committed one of the most notorious PR and marketing fiascos of all-time. An eye-catching spot promi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2400,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}