{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media","slug":"54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media","published_at":"2024-12-18T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM4421524452.mp3?updated=1746125857","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM4421524452.mp3?updated=1746125857","summary":"Earned media has long been the holy grail of public relations. For decades, getting your client's message in the New York Times or the Wall Street Journal has been the gold standard by which PR agencies are judged. But as we march further into this age of new media, those public opinion gatekeepers in the traditional media are losing their dominance of the American attention span. And as evidenced by this year's presidential campaign strategy, that means that PR tactics are shifting as well. Donald Trump's interview on the Joe Rogan podcast is seen as a pivotal moment in the campaign that cemented his electoral victory. And Kamala Harris's appearance with Alex Cooper on the Call Her Daddy podcast reached millions of voting age women who were viewed as critical to the Democrat's campaign strategy. So in this episode of Lead Balloon, we're joined by Colab co-founders Ashley Mann and Lizzy Harris for a post-mortem on the 2024 election in a public relations context. They discuss why traditional media's influence is waning, how campaigns leveraged podcasts and social media in the run up to the election, and how PR professionals should adapt their strategies. And they'll touch on the importance of building genuine relationships with members of the new media, navigating influencer marketing, and the challenges of media training in a rapidly changing environment. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Earned media has long been the holy grail of public relations. For decades, getting your client's message in the New York Times or the Wall Street Journal…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2054,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}