{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned","slug":"49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned","published_at":"2023-11-29T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2268730316.mp3?updated=1733865371","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2268730316.mp3?updated=1733865371","summary":"At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to work well together at City Hall for five years. But they never again spoke about what was said on that fateful day in 2012. That is, until the launch of Lead Balloon, when they recorded this important conversation about making mistakes, forgiveness and leadership. So in this remastered early episode of Lead Balloon, Dusty recounts the hilarious tale of the dumbest thing he ever did, with the help of colleague Ken Leiviska. Then, he and Jim Bohl revisit the insult to note some important lessons for media professionals transitioning into a career in political PR. And finally, Dusty checks in with two other City Hall officials, city clerk Jim Owczarski and public information manager Bill Arnold, to see just how close he actually came to getting fired in his first week on the job. Don't forget, I could really use your feedback about the future of the show. Please take the survey at podcampmedia.com/survey Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}