{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves","slug":"48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves","published_at":"2023-11-01T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2831153324.mp3?updated=1733865412","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2831153324.mp3?updated=1733865412","summary":"UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the conversation around Unidentified Anomalous Phenomena, or UAPs, which is the preferred nomenclature for the inexplicable occurrences. Because the craft seem to do things that are impossible for our current level of aeronautical technology, and have interfered with the operation of other aircraft in-flight. And if they aren't American, they pose a national security threat regardless of whether they're from China, Russia or... somewhere else. So in this episode, we talk to former Navy Lt. Ryan Graves, the founder of Americans for Safe Aerospace and a former Navy F-18 pilot who has experienced encounters with UAP. He was also one of three experts called to testify at a Congressional hearing in July. He'll share the things he saw that convinced him that UAP are a serious issue, what made him decide to come forward as the first military pilot to go public with his concerns, and why so many pilots experience UAP but choose not to report it. Then, we'll discuss how his organization is leading a campaign to destigmatize the conversation, promote UAP reporting, and bring transparency to the issue. Visit podcampmedia.com/survey to give some feedback about the future of the Lead Balloon Podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2717,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}