{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episode":{"title":"47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston","slug":"47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston","published_at":"2023-10-03T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston","show_page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8715015737.mp3?updated=1733865434","audio_url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8715015737.mp3?updated=1733865434","summary":"Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to younger voters, they face an even more substantial task in motivating the perennially under-performing youth vote to make their voices heard. But this year, NextGen America made headlines nationwide when it leveraged a new, unconventional tactic in its get-out-the-vote efforts for a Wisconsin State Supreme Court race. Using a small team of staff volunteers, the group reached out to young people on the dating app Hinge, urging them to register and pledge their vote on an app that's typically reserved for romance and relationship seekers. And, with success in that race, the PAC is now looking to scale up its tactic for the nationwide presidential election next year. So in this episode, we talk to NextGen America's National Press Secretary Kristi Johnston. She not only pioneered the idea, but led from the front by reaching out to voters on Hinge herself, and she'll share what she learned, how her tactic is different from other forms of youth outreach, and why authenticity is key. Plus, we meet, Noah Turecek, a young man from Wisconsin who matched with Kristi on Hinge, to get his view. Visit podcampmedia.com/survey to give some feedback about the future of the Lead Balloon Podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American v…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1835,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}