{"podcast":{"title":"Lead Balloon - Marketing, Public Relations and Strategic Communications Stories","slug":"lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456","podcast_index_feed_id":257456,"rss_url":"https://feeds.megaphone.fm/leadballoon","website_url":"https://www.podcampmedia.com/leadballoon","image_url":"https://megaphone.imgix.net/podcasts/f7f1c742-fa62-11e9-a703-bfe81ccf5509/image/9b1c2168a9233fc4f00a55bbf69dbcc9.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Podcamp Media","episode_count":75,"summary":"Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for \"Best Indie Podcast Host\" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as \"Marketing Podcast of the Year,\" nominated for a Webby award and nominated twice for \"Best Business Podcast\" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.","last_synced_at":"2026-06-30T22:19:04.768864+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456"},"episodes":[{"title":"70. How to Go Viral and Not Screw Up Your Kid's Life, with the Original \"Hysterical Bubbles\" Laughing Baby (All Grown Up)","slug":"70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up","published_at":"2026-06-30T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6880644773.mp3","duration_seconds":2358,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/70-how-to-go-viral-and-not-screw-up-your-kid-s-life-with-the-original-hysterical-bubbles-laughing-baby-all-grown-up.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"69. How the Snapple Brand Won Our Hearts in the 90s, Then Lost Them","slug":"69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them","published_at":"2026-05-28T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5193145220.mp3","duration_seconds":2819,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/69-how-the-snapple-brand-won-our-hearts-in-the-90s-then-lost-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"68. Seth Rogen Film, The Interview, Sparks a North Korean Hack Attack and a Hollywood PR Debacle for Sony Pictures' CEO","slug":"68-seth-rogen-film-the-interview-sparks-a-north-korean-hack-attack-and-a-hollywood-pr-debacle-for-sony-pictures-ceo","published_at":"2026-04-29T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/68-seth-rogen-film-the-interview-sparks-a-north-korean-hack-attack-and-a-hollywood-pr-debacle-for-sony-pictures-ceo","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6505536024.mp3?updated=1777425087","duration_seconds":2630,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/68-seth-rogen-film-the-interview-sparks-a-north-korean-hack-attack-and-a-hollywood-pr-debacle-for-sony-pictures-ceo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/68-seth-rogen-film-the-interview-sparks-a-north-korean-hack-attack-and-a-hollywood-pr-debacle-for-sony-pictures-ceo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"67. Coca-Cola's Master's Tournament Sponsorship Triggers 2002 Boycott Threat, with Ben Deutsch and Dr. Martha Burk","slug":"67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk","published_at":"2026-03-31T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM3127181924.mp3?updated=1774448043","duration_seconds":2016,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/67-coca-cola-s-master-s-tournament-sponsorship-triggers-2002-boycott-threat-with-ben-deutsch-and-dr-martha-burk.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"66. Cracks in the ICE: Legal Observers in Minneapolis Use the First Amendment to Swing Public Opinion About Immigration Crackdown","slug":"66-cracks-in-the-ice-legal-observers-in-minneapolis-use-the-first-amendment-to-swing-public-opinion-about-immigration-crackdown","published_at":"2026-02-24T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/66-cracks-in-the-ice-legal-observers-in-minneapolis-use-the-first-amendment-to-swing-public-opinion-about-immigration-crackdown","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5292468201.mp3?updated=1771881633","duration_seconds":2247,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/66-cracks-in-the-ice-legal-observers-in-minneapolis-use-the-first-amendment-to-swing-public-opinion-about-immigration-crackdown/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/66-cracks-in-the-ice-legal-observers-in-minneapolis-use-the-first-amendment-to-swing-public-opinion-about-immigration-crackdown.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"65. Delicious Redemption: Getting Fired for an Infamous PBR Tweet Made Corey Smale the CCO at Garage Beer","slug":"65-delicious-redemption-getting-fired-for-an-infamous-pbr-tweet-made-corey-smale-the-cco-at-garage-beer","published_at":"2026-01-27T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/65-delicious-redemption-getting-fired-for-an-infamous-pbr-tweet-made-corey-smale-the-cco-at-garage-beer","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2582542519.mp3?updated=1769210159","duration_seconds":2597,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/65-delicious-redemption-getting-fired-for-an-infamous-pbr-tweet-made-corey-smale-the-cco-at-garage-beer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/65-delicious-redemption-getting-fired-for-an-infamous-pbr-tweet-made-corey-smale-the-cco-at-garage-beer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"64. The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich","slug":"64-the-wikipedia-prank-why-the-internet-mistakenly-thought-the-movie-good-luck-chuck-was-based-on-ben-kollenbroich","published_at":"2025-10-22T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/64-the-wikipedia-prank-why-the-internet-mistakenly-thought-the-movie-good-luck-chuck-was-based-on-ben-kollenbroich","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM1611893519.mp3?updated=1760719964","duration_seconds":2115,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/64-the-wikipedia-prank-why-the-internet-mistakenly-thought-the-movie-good-luck-chuck-was-based-on-ben-kollenbroich/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/64-the-wikipedia-prank-why-the-internet-mistakenly-thought-the-movie-good-luck-chuck-was-based-on-ben-kollenbroich.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction","slug":"63-a-i-podcast-host-invasion-inception-point-s-business-model-the-podcast-industry-s-reaction","published_at":"2025-09-24T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/63-a-i-podcast-host-invasion-inception-point-s-business-model-the-podcast-industry-s-reaction","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM1943095056.mp3?updated=1758654168","duration_seconds":3042,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/63-a-i-podcast-host-invasion-inception-point-s-business-model-the-podcast-industry-s-reaction/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/63-a-i-podcast-host-invasion-inception-point-s-business-model-the-podcast-industry-s-reaction.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS","slug":"62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis","published_at":"2025-08-20T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8136538849.mp3?updated=1755635021","duration_seconds":1718,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/62-modernizing-the-way-we-communicate-about-road-closures-especially-during-emergencies-with-scott-oppman-from-arcgis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)","slug":"61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia","published_at":"2025-07-30T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5900601004.mp3?updated=1753931956","duration_seconds":2772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/61-will-wikipedia-survive-artificial-intelligence-and-can-a-i-survive-without-wikipedia.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"60. Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In","slug":"60-recession-lessons-from-content-marketing-institute-founder-joe-pulizzi-double-down-dig-in","published_at":"2025-06-25T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/60-recession-lessons-from-content-marketing-institute-founder-joe-pulizzi-double-down-dig-in","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM9643223619.mp3?updated=1749221692","duration_seconds":2103,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/60-recession-lessons-from-content-marketing-institute-founder-joe-pulizzi-double-down-dig-in/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/60-recession-lessons-from-content-marketing-institute-founder-joe-pulizzi-double-down-dig-in.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"59. Bot Farms Have Made Social Media Engagement Metrics Meaningless, with Eric Schwartzman","slug":"59-bot-farms-have-made-social-media-engagement-metrics-meaningless-with-eric-schwartzman","published_at":"2025-05-28T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/59-bot-farms-have-made-social-media-engagement-metrics-meaningless-with-eric-schwartzman","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM4353470714.mp3?updated=1748359279","duration_seconds":1994,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/59-bot-farms-have-made-social-media-engagement-metrics-meaningless-with-eric-schwartzman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/59-bot-farms-have-made-social-media-engagement-metrics-meaningless-with-eric-schwartzman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"58. The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard, with Ken Hoffman & Kyle Brown","slug":"58-the-mystery-of-the-i-94-sales-marketing-tip-of-the-week-billboard-with-ken-hoffman-kyle-brown","published_at":"2025-04-29T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/58-the-mystery-of-the-i-94-sales-marketing-tip-of-the-week-billboard-with-ken-hoffman-kyle-brown","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM1594734719.mp3?updated=1746125711","duration_seconds":2013,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/58-the-mystery-of-the-i-94-sales-marketing-tip-of-the-week-billboard-with-ken-hoffman-kyle-brown/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/58-the-mystery-of-the-i-94-sales-marketing-tip-of-the-week-billboard-with-ken-hoffman-kyle-brown.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"57. Why Have Streaming Services Put So Many Ads In Our Shows? with Film Critic Matt Zoller Seitz","slug":"57-why-have-streaming-services-put-so-many-ads-in-our-shows-with-film-critic-matt-zoller-seitz","published_at":"2025-03-26T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/57-why-have-streaming-services-put-so-many-ads-in-our-shows-with-film-critic-matt-zoller-seitz","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM3506818625.mp3?updated=1746125754","duration_seconds":2074,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/57-why-have-streaming-services-put-so-many-ads-in-our-shows-with-film-critic-matt-zoller-seitz/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/57-why-have-streaming-services-put-so-many-ads-in-our-shows-with-film-critic-matt-zoller-seitz.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"56. What Happens at American Airlines After a Plane Crash: Behind the Scenes with Former Spokeswoman Jennifer R. Hudson","slug":"56-what-happens-at-american-airlines-after-a-plane-crash-behind-the-scenes-with-former-spokeswoman-jennifer-r-hudson","published_at":"2025-02-19T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/56-what-happens-at-american-airlines-after-a-plane-crash-behind-the-scenes-with-former-spokeswoman-jennifer-r-hudson","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8493033988.mp3?updated=1746125782","duration_seconds":2242,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/56-what-happens-at-american-airlines-after-a-plane-crash-behind-the-scenes-with-former-spokeswoman-jennifer-r-hudson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/56-what-happens-at-american-airlines-after-a-plane-crash-behind-the-scenes-with-former-spokeswoman-jennifer-r-hudson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"55. Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer","slug":"55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer","published_at":"2025-01-22T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM6854329905.mp3?updated=1746125840","duration_seconds":2400,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/55-liquid-death-spoofs-the-pepsi-harrier-jet-giveaway-with-andy-pearson-jeff-beer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media","slug":"54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media","published_at":"2024-12-18T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM4421524452.mp3?updated=1746125857","duration_seconds":2054,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/54-the-election-of-the-podcast-2024-presidential-campaign-pr-focuses-on-podcasts-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"53. Alex Jones’s Infowars Being Purchased by the Onion and Sandy Hook Families, with Onion CMO Leila Brillson","slug":"53-alex-jones-s-infowars-being-purchased-by-the-onion-and-sandy-hook-families-with-onion-cmo-leila-brillson","published_at":"2024-11-26T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/53-alex-jones-s-infowars-being-purchased-by-the-onion-and-sandy-hook-families-with-onion-cmo-leila-brillson","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8766106894.mp3?updated=1733865238","duration_seconds":1784,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/53-alex-jones-s-infowars-being-purchased-by-the-onion-and-sandy-hook-families-with-onion-cmo-leila-brillson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/53-alex-jones-s-infowars-being-purchased-by-the-onion-and-sandy-hook-families-with-onion-cmo-leila-brillson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"52. FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore","slug":"52-fema-public-affairs-team-still-carries-scars-from-hurricane-ike-assignment-with-molly-mcpherson-mike-moore","published_at":"2024-11-01T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/52-fema-public-affairs-team-still-carries-scars-from-hurricane-ike-assignment-with-molly-mcpherson-mike-moore","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM4694280380.mp3?updated=1733865197","duration_seconds":2659,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/52-fema-public-affairs-team-still-carries-scars-from-hurricane-ike-assignment-with-molly-mcpherson-mike-moore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/52-fema-public-affairs-team-still-carries-scars-from-hurricane-ike-assignment-with-molly-mcpherson-mike-moore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"51. The Legend of Dukakis in a Tank: White House Comms Pros Talk Presidential Optics, with Josh King and Kevin Sullivan","slug":"51-the-legend-of-dukakis-in-a-tank-white-house-comms-pros-talk-presidential-optics-with-josh-king-and-kevin-sullivan","published_at":"2024-10-02T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/51-the-legend-of-dukakis-in-a-tank-white-house-comms-pros-talk-presidential-optics-with-josh-king-and-kevin-sullivan","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM3857775231.mp3?updated=1733865145","duration_seconds":2839,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/51-the-legend-of-dukakis-in-a-tank-white-house-comms-pros-talk-presidential-optics-with-josh-king-and-kevin-sullivan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/51-the-legend-of-dukakis-in-a-tank-white-house-comms-pros-talk-presidential-optics-with-josh-king-and-kevin-sullivan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland","slug":"bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland","published_at":"2024-01-17T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM5613849655.mp3?updated=1705074278","duration_seconds":918,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/bonus-literally-the-grammar-nerdiest-conversation-you-ll-ever-hear-with-dr-valerie-fridland.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next","slug":"50-grumpy-cat-the-sound-of-freedom-watergate-and-more-a-look-back-and-a-look-at-what-s-next","published_at":"2023-12-27T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/50-grumpy-cat-the-sound-of-freedom-watergate-and-more-a-look-back-and-a-look-at-what-s-next","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM9726796187.mp3?updated=1733865333","duration_seconds":3066,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/50-grumpy-cat-the-sound-of-freedom-watergate-and-more-a-look-back-and-a-look-at-what-s-next/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/50-grumpy-cat-the-sound-of-freedom-watergate-and-more-a-look-back-and-a-look-at-what-s-next.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned","slug":"49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned","published_at":"2023-11-29T11:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2268730316.mp3?updated=1733865371","duration_seconds":2814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/49-how-i-almost-got-fired-in-my-1st-week-in-pr-and-the-important-life-lessons-i-learned.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves","slug":"48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves","published_at":"2023-11-01T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM2831153324.mp3?updated=1733865412","duration_seconds":2717,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/48-a-uap-pr-campaign-mainstreaming-the-conversation-about-unexplained-anomalous-phenomena-with-lt-ryan-graves.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston","slug":"47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston","published_at":"2023-10-03T10:07:00+00:00","page_url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston","url":"https://pscrb.fm/rss/p/traffic.megaphone.fm/PDM8715015737.mp3?updated=1733865434","duration_seconds":1835,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/episodes/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/lead-balloon-marketing-public-relations-and-strategic-communications-stories-257456/47-sliding-into-dms-on-the-dating-app-hinge-with-nextgen-america-s-kristi-johnston.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}