{"podcast":{"title":"Launch My Brand Today","slug":"launch-my-brand-today-6742140","podcast_index_feed_id":6742140,"rss_url":"https://anchor.fm/s/eb64d7c8/podcast/rss","website_url":"https://launchmybrandtoday.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39392546/39392546-1704154799910-cd05ba227df6a.jpg","author":"Janis Sadoyama","episode_count":48,"summary":"The Launch My Brand Today Podcast, hosted by Janis Sadoyama, is for founders, leaders, and multi-passionate professionals ready to build brands with clarity, authority, and longevity. With 16+ years of experience as a brand architect, Janis shares grounded strategy, behind-the-scenes insights, and thoughtful conversations on turning expertise into visibility, purpose into positioning, and experience into lasting impact. Tune in to refine your voice, elevate your presence, and build what lasts.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/launch-my-brand-today-6742140"},"episode":{"title":"Branding vs. Marketing: Don't Do it Backwards","slug":"branding-vs-marketing-don-t-do-it-backwards","published_at":"2026-02-11T17:22:05+00:00","page_url":"https://stenobird.com/podcast/launch-my-brand-today-6742140/branding-vs-marketing-don-t-do-it-backwards","show_page_url":"https://stenobird.com/podcast/launch-my-brand-today-6742140","url":"https://podcasters.spotify.com/pod/show/launchmybrandtoday/episodes/Branding-vs--Marketing-Dont-Do-it-Backwards-e3ev39c","audio_url":"https://anchor.fm/s/eb64d7c8/podcast/play/115362540/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-11%2F075bb832-d65f-4a27-99ce-b9e68f115132.m4a","summary":"What if everything you've been told about building your personal brand has been backwards? In this powerful episode, I reveal why most professionals are exhausted from "doing all the marketing things" yet still feel invisible—and I introduce a radically different approach to building a brand that actually attracts the right opportunities. This episode challenges the conventional wisdom that branding and marketing are interchangeable. Instead, you'll discover: The hidden cost of not having a clear brand – and how it shows up in who you attract, the opportunities you miss, and the exhausting cycle of justification and over-delivery Why marketing is the megaphone, but branding is what you say into it – and why one without the other keeps you shouting into a void The Excavation Principle : The most powerful personal brands aren't created from scratch—they're uncovered from what you've been dismissing as "too obvious" How to build "personal brand insurance" – protection that no layoff, algorithm change, or industry shift can take away from you Marketing vs. Branding: The Critical Difference I break down how marketing is how you distribute a message, while branding is the meaning people assign to you before you ever open your mouth. Marketing asks "How do I get seen?" while branding asks "What do I want to be known for when they're NOT looking?" Without a clear brand, every conversation becomes an uphill explanation. The Excavation Over Creation Philosophy I share why your brand isn't something you make up—it's something you dig up. The throughline already exists in: The expertise you've been apologizing for instead of owning The thing people always thank you for that you think is "just normal" The pattern in every…","meta_description":"What if everything you've been told about building your personal brand has been backwards? In this powerful episode, I reveal why most professionals are e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1156,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/launch-my-brand-today-6742140/episodes/branding-vs-marketing-don-t-do-it-backwards/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/launch-my-brand-today-6742140/branding-vs-marketing-don-t-do-it-backwards.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}