{"podcast":{"title":"Ladies Who Launch","slug":"ladies-who-launch-7146914","podcast_index_feed_id":7146914,"rss_url":"https://feeds.acast.com/public/shows/6762dca9d9cd65ec1eb4ee70","website_url":"https://shows.acast.com/ladies-who-launch","image_url":"https://assets.pippa.io/shows/6762dca9d9cd65ec1eb4ee70/1767193182638-d400b102-ae49-4d36-8140-757f579659e3.jpeg","author":"Rochelle Humes","episode_count":96,"summary":"Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-16T14:18:05.146140+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914"},"episode":{"title":"She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty","slug":"she-s-making-ai-generated-foundation-in-90-seconds-ruth-de-leo-dcypher-beauty","published_at":"2026-08-19T05:30:00+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914/she-s-making-ai-generated-foundation-in-90-seconds-ruth-de-leo-dcypher-beauty","show_page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914","url":"https://weareladieswholaunch.com","audio_url":"https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6a847073a835875d37436b5c/media.mp3","summary":"Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.  In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.  We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to. In this episode, we cover: Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand. Charlotte Tilbury mentorship that impacted her career. How AI and personalisation formulas solved the universal shade-match struggle. The expectations vs reality of starting up, and how she switches off. Business non-negotiables, the advice she ignores, and Ruth’s top tip. If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you. We Are Ladies Who Launch!  Chapters 00:00 Industry Meets Problem 01:59 Pain Points & Waste In Makeup And Waste 06:33 Scaling Brands And Building Confidence 07:44 Charlotte Tilbury Lessons On Trust 17:49 DCYPHER Tech Explained 26:08 Launching In John Lewis 34:55 Data Driven Foundation Formulas 36:49 Fast Track Personalised Lip Products 41:02 Switching Off As A Founder 43:31 Learning To Let Go 48:35 John Lewis Launch Moment 51:45 Advice Regrets And Lessons 57:30 Why Its Important To Obsess Over The Problem 🔔 New episode…","meta_description":"Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the W…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3714,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/she-s-making-ai-generated-foundation-in-90-seconds-ruth-de-leo-dcypher-beauty/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ladies-who-launch-7146914/she-s-making-ai-generated-foundation-in-90-seconds-ruth-de-leo-dcypher-beauty.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}