{"podcast":{"title":"Ladies Who Launch","slug":"ladies-who-launch-7146914","podcast_index_feed_id":7146914,"rss_url":"https://feeds.acast.com/public/shows/6762dca9d9cd65ec1eb4ee70","website_url":"https://shows.acast.com/ladies-who-launch","image_url":"https://assets.pippa.io/shows/6762dca9d9cd65ec1eb4ee70/1767193182638-d400b102-ae49-4d36-8140-757f579659e3.jpeg","author":"Rochelle Humes","episode_count":96,"summary":"Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-16T14:18:05.146140+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914"},"episode":{"title":"Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over","slug":"rochelle-s-branding-masterclass-how-to-build-a-brand-people-obsess-over","published_at":"2026-07-22T05:30:00+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914/rochelle-s-branding-masterclass-how-to-build-a-brand-people-obsess-over","show_page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914","url":"https://weareladieswholaunch.com","audio_url":"https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6a5f5ac64a280e7311f7df03/media.mp3","summary":"In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.  Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have. In this episode, we cover: Building a world, not just a brand  Showing up consistently as the brand you've created Ignoring outside noise and knowing when a trend is actually worth your energy How to find your creative and visual direction through brand colour, fonts, and typography Branding for the customer you want, not the one you already have If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Branding Masterclass Intro 01:01 World Building Basics 03:41 Prioritising Feelings Before Design 04:34 Consistency Over Trends 09:00 Founder Storytelling 10:38 Colors, Fonts, and Copy 14:00 How To Design For Your Future Customer 16:14 Final Thoughts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW ROCHELLE  Instagram: https://www.instagram.com/rochellehumes/ TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See…","meta_description":"In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1024,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/rochelle-s-branding-masterclass-how-to-build-a-brand-people-obsess-over/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ladies-who-launch-7146914/rochelle-s-branding-masterclass-how-to-build-a-brand-people-obsess-over.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}