{"podcast":{"title":"Ladies Who Launch","slug":"ladies-who-launch-7146914","podcast_index_feed_id":7146914,"rss_url":"https://feeds.acast.com/public/shows/6762dca9d9cd65ec1eb4ee70","website_url":"https://shows.acast.com/ladies-who-launch","image_url":"https://assets.pippa.io/shows/6762dca9d9cd65ec1eb4ee70/1767193182638-d400b102-ae49-4d36-8140-757f579659e3.jpeg","author":"Rochelle Humes","episode_count":96,"summary":"Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-16T14:18:05.146140+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914"},"episode":{"title":"Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand","slug":"gigi-olive-how-4-business-pivots-built-a-seven-figure-brand","published_at":"2026-08-05T05:30:00+00:00","page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914/gigi-olive-how-4-business-pivots-built-a-seven-figure-brand","show_page_url":"https://stenobird.com/podcast/ladies-who-launch-7146914","url":"https://weareladieswholaunch.com","audio_url":"https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6a71c0f3db05426c32186f26/media.mp3","summary":"This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth. In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday. We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about. In this episode, we cover: The £30,000 Meta Ads horror story every founder should hear Why Gigi & Olive pivoted four times before finding its winning model The operational reality of running a personalised product business Why chasing revenue can be a dangerous growth strategy How customer obsession became Gigi & Olive's biggest competitive advantage The Gigi & Olive podcast is launching September 2026 Building a luxury brand through community, not just marketing The mindset shifts every founder needs to scale with confidence Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Georgie Le Roux, founder of Gigi & Olive 01:57 Introducing Gigi & Olive 05:47 How to Track Trends in Products 07:31 First Big Pivot to Own Designs 09:25 Building Personalisation Operations 14:06 Scaling Without Chaos 19:46 Serving the Same Customer in Multiple Ways 26:49 Meta Ads Horror Story 28:43 Building Brand Through Wor…","meta_description":"This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3995,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/gigi-olive-how-4-business-pivots-built-a-seven-figure-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ladies-who-launch-7146914/gigi-olive-how-4-business-pivots-built-a-seven-figure-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}