{"podcast":{"title":"KQED's Forum","slug":"kqed-s-forum-910728","podcast_index_feed_id":910728,"rss_url":"https://feeds.megaphone.fm/KQINC9557381633","website_url":"https://www.kqed.org/forum","image_url":"https://megaphone.imgix.net/podcasts/f7fab6b6-22d6-11eb-9a54-13d0154cc15e/image/KQED_Podcast_tiles_-_NPR_network_Forum.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"KQED","episode_count":3439,"summary":"Forum tells remarkable and true stories about who we are and where we live. In the first hour, Alexis Madrigal convenes the diverse voices of the Bay Area, before turning to Mina Kim for the second hour to chronicle and center Californians’ experience. In an increasingly divided world, Mina and Alexis host conversations that inform, challenge and unify listeners with big ideas and different viewpoints. Want to call/submit your comments during our live Forum program Mon-Fri, 9am-11am? We'd love to hear from you! Please dial 866.SF.FORUM or (866) 733-6786 or email forum@kqed.org, tweet, or post on Facebook.","last_synced_at":"2026-07-25T18:21:19.316184+00:00","page_url":"https://stenobird.com/podcast/kqed-s-forum-910728"},"episode":{"title":"Cigarettes Are Cool Again and Health Advocates are Worried","slug":"cigarettes-are-cool-again-and-health-advocates-are-worried","published_at":"2026-06-17T20:02:00+00:00","page_url":"https://stenobird.com/podcast/kqed-s-forum-910728/cigarettes-are-cool-again-and-health-advocates-are-worried","show_page_url":"https://stenobird.com/podcast/kqed-s-forum-910728","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/KQINC1122337455.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/KQINC1122337455.mp3","summary":"Cigarettes are cool again…especially with GenZ. Despite decades of anti-smoking campaigns, you’re likely to see more young people smoking in films, at bars, on street corners, and in social media feeds. Researchers tie the trend to Y2K nostalgia, soft nihilism, and a turn away from “clean girl” wellness culture. Actual youth smoking rates are still at historic lows, but we’ll explore how glamorization complicates the public health conversation around nicotine. Guests: Pamela Ling, professor of medicine, UCSF; Ling studies the tobacco industry marketing strategies targeting young adults, women and other high risk populations Kevin Truong, business editor, The San Francisco Standard; Truong co-wrote the piece \"They Know It Kills You. Gen Z is Smoking Cigarettes Anyway\" Degen Pener, journalist; Pener wrote the piece \"Cigarettes Get a Sequel: Hollywood's 'Cool' Habit Is Back\" Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Cigarettes are cool again…especially with GenZ. Despite decades of anti-smoking campaigns, you’re likely to see more young people smoking in films, at bar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3290,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kqed-s-forum-910728/episodes/cigarettes-are-cool-again-and-health-advocates-are-worried/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kqed-s-forum-910728/cigarettes-are-cool-again-and-health-advocates-are-worried.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}