{"podcast":{"title":"KORE Outdoors Podcast","slug":"kore-outdoors-podcast-6858812","podcast_index_feed_id":6858812,"rss_url":"https://feeds.transistor.fm/kore-outdoors-podcast","website_url":"https://koreoutdoors.org/","image_url":"https://img.transistorcdn.com/QwJQD6fPx4o9dKUQOxHC_3jEETmI5Lq2IDCvROU1apc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNzA2LzE3MTE5/OTU2NDMtYXJ0d29y/ay5qcGc.jpg","author":"KORE Outdoors","episode_count":48,"summary":"Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.","last_synced_at":"2026-07-30T02:19:51.803922+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812"},"episode":{"title":"Why Can't We Do That? Reinventing Ski Poles with Cristina Ashbaugh of Yardsale","slug":"why-can-t-we-do-that-reinventing-ski-poles-with-cristina-ashbaugh-of-yardsale","published_at":"2025-10-29T19:23:03+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/why-can-t-we-do-that-reinventing-ski-poles-with-cristina-ashbaugh-of-yardsale","show_page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812","url":"https://koreoutdoors.org/podcast","audio_url":"https://media.transistor.fm/f98cfeb3/873d0739.mp3","summary":"Cristina Ashbaugh, co-founder of Yardsale, shares how they reinvented the ski pole by adding magnets and modular design—starting with taped-together prototypes in her San Francisco apartment. With no industry experience, she and co-founder Kelly McGee launched their business unconventionally: through NYC subway ads, cold-calling ski shops as a \"student researcher,\" and a rehearsed Shark Tank pitch that secured an investment from Kendra Scott. Cristina discusses tactical strategies, including DIY PR that landed Fast Company coverage, managing wholesale complexity with customizable products, why they're running their own fulfillment instead of using a 3PL, and expanding beyond ski poles into bags and technical apparel for the \"90% of skiers.\" Learn more about KORE Outdoors Links Yardsale website Yardsale's Substack (Behind the scenes of building the brand) See their NYC subway ads & truck ads Watch their Shark Tank episode South Park documentary about their creative process: 6 Days to Air Connect with Cristina on LinkedIn Connect with Christian on LinkedIn For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.","meta_description":"Cristina Ashbaugh, co-founder of Yardsale, shares how they reinvented the ski pole by adding magnets and modular design—starting with taped-together proto…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4170,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/why-can-t-we-do-that-reinventing-ski-poles-with-cristina-ashbaugh-of-yardsale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/why-can-t-we-do-that-reinventing-ski-poles-with-cristina-ashbaugh-of-yardsale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}