{"podcast":{"title":"KORE Outdoors Podcast","slug":"kore-outdoors-podcast-6858812","podcast_index_feed_id":6858812,"rss_url":"https://feeds.transistor.fm/kore-outdoors-podcast","website_url":"https://koreoutdoors.org/","image_url":"https://img.transistorcdn.com/QwJQD6fPx4o9dKUQOxHC_3jEETmI5Lq2IDCvROU1apc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNzA2LzE3MTE5/OTU2NDMtYXJ0d29y/ay5qcGc.jpg","author":"KORE Outdoors","episode_count":48,"summary":"Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.","last_synced_at":"2026-07-30T02:19:51.803922+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812"},"episode":{"title":"Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates","slug":"tina-thompson-of-seniq-obsessing-over-product-and-building-a-brand-that-resonates","published_at":"2025-05-14T13:00:00+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/tina-thompson-of-seniq-obsessing-over-product-and-building-a-brand-that-resonates","show_page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812","url":"https://koreoutdoors.org/podcast/","audio_url":"https://media.transistor.fm/efe58ac4/4f6ec31d.mp3","summary":"Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business. Topics We Cover: The origin story of Seniq and what makes it different Prioritizing product over marketing—and why that’s working Building relationships instead of transactions with early customers and ambassadors The emotional toll and self-discovery of being a founder The role of strategic partners and angel investors What's next for Seniq’s product expansion and retail growth Links: Seniq Seniq Ski Collection launch video Tina's blog post - Advice Worth Ignoring: Building a Startup on Gut Instincts Anna Wintour's Masterclass Founders Podcast about Todd Graves of Raising Canes The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere","meta_description":"Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obses…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4827,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/tina-thompson-of-seniq-obsessing-over-product-and-building-a-brand-that-resonates/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/tina-thompson-of-seniq-obsessing-over-product-and-building-a-brand-that-resonates.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}