{"podcast":{"title":"KORE Outdoors Podcast","slug":"kore-outdoors-podcast-6858812","podcast_index_feed_id":6858812,"rss_url":"https://feeds.transistor.fm/kore-outdoors-podcast","website_url":"https://koreoutdoors.org/","image_url":"https://img.transistorcdn.com/QwJQD6fPx4o9dKUQOxHC_3jEETmI5Lq2IDCvROU1apc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNzA2LzE3MTE5/OTU2NDMtYXJ0d29y/ay5qcGc.jpg","author":"KORE Outdoors","episode_count":48,"summary":"Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.","last_synced_at":"2026-07-30T02:19:51.803922+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812"},"episode":{"title":"Cassie Abel of Wild Rye: Building a Women-First Outdoor Brand","slug":"cassie-abel-of-wild-rye-building-a-women-first-outdoor-brand","published_at":"2025-04-16T13:00:00+00:00","page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/cassie-abel-of-wild-rye-building-a-women-first-outdoor-brand","show_page_url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812","url":"https://koreoutdoors.org/podcast/","audio_url":"https://media.transistor.fm/8d0353fe/9d9acf99.mp3","summary":"In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho. Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product run, a last-minute brand name change, and the realities of navigating co-founder dynamics. She also talks through the years-long process of expanding into snow outerwear and what it means to lead with intuition in a data-driven industry. This conversation covers decision-making under pressure, the challenges of raising capital and the unique energy that comes from building a brand with heart. It’s a candid and insightful episode for anyone curious about what it takes to grow a purpose-driven business in the outdoor industry. Show Notes: Wild Rye websit e Second Nature Podcast with Cassie Title Nine Pitchfest Women-Led Wednesday Tory Burch Foundation Fellowship Cassie on LinkedIn Christian on LinkedIn The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere","meta_description":"In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3947,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kore-outdoors-podcast-6858812/episodes/cassie-abel-of-wild-rye-building-a-women-first-outdoor-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kore-outdoors-podcast-6858812/cassie-abel-of-wild-rye-building-a-women-first-outdoor-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}