{"podcast":{"title":"Known For: A show by Dreamboat","slug":"known-for-a-show-by-dreamboat-7859339","podcast_index_feed_id":7859339,"rss_url":"https://feeds.megaphone.fm/known-for","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/19a6a008-2a16-11f1-9b15-d3aadf7fd778/image/f78472a3a4b6342865842f2753ecacb4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Dreamboat","episode_count":6,"summary":"You’ve built a boutique consulting firm with a small, mighty team and a real track record. Until now, your network and hustle have been enough—but you’re starting to outgrow word-of-mouth, and you can feel it. Known For is for founder-led firms stretching to, or past, the million-dollar mark—who are ready to build a firm reputation that doesn’t depend on you—the founder—being in every room. You’re ready to be the obvious choice in your segment, to stop fielding the wrong conversations, and to confidently pass on misaligned opportunities without second-guessing the decision This isn’t about turning you into an influencer or chasing marketing hacks. It’s about making your firm the go-to by owning and sharing a point of view that actually matches your business and growth strategy—so your offers get clearer, your pipeline gets sharper, and your best-fit clients recognize themselves before they ever get on a call. I’m Erin Braford, founder of Dreamboat. My background in b2b marketing and brand strategy, I’ve helped dozens of consulting firms attract bigger, better opportunities by getting clear about—and finally start communicating—the unique value they bring to clients. On Known For,…","last_synced_at":"2026-07-23T18:19:33.262927+00:00","page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339"},"episode":{"title":"Turning the Volume Up: Positioning Lessons from Jeff Large","slug":"turning-the-volume-up-positioning-lessons-from-jeff-large","published_at":"2026-07-23T09:00:00+00:00","page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/turning-the-volume-up-positioning-lessons-from-jeff-large","show_page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339","url":"https://traffic.megaphone.fm/CAC9568909078.mp3","audio_url":"https://traffic.megaphone.fm/CAC9568909078.mp3","summary":"Jeff Large of Come Alive Creative shares his year-long positioning shift, what customer research revealed, and why audio was always the real work. Jeff Large has been building his audio agency since 2016. A year of positioning work led him to language that finally reflects what the business is about. This episode covers that journey in real time. Jeff describes the commoditization of podcasting. “Full service” now means different things at wildly different quality levels. Customer research surfaced something he knew but didn’t know how to convey: clients stayed because of how Come Alive Creative handles problems and the relationship itself. [00:05:00] “It never was really about the podcast. It was about what the podcast could do.” The shift he made: from full-service podcast production to strategic audio agency. That framing opens up audiobooks, live conference coverage, field recording, and other formats the team already has systems around, without overclaiming expertise across everything. He also covers the harder internal work: learning to let go of the corporate speak and recognizing that the business and its founder, while connected, are not the same thing. [00:35:05] “There’s certain things that you’re going to be known for by your customers… and then there’s the parts of it of what actually resonates with you and what is worth doing.” Links Jeff Large's LinkedIn Come Alive Creative Website","meta_description":"Jeff Large of Come Alive Creative shares his year-long positioning shift, what customer research revealed, and why audio was always the real work. Jeff La…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2170,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/known-for-a-show-by-dreamboat-7859339/episodes/turning-the-volume-up-positioning-lessons-from-jeff-large/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/turning-the-volume-up-positioning-lessons-from-jeff-large.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}