{"podcast":{"title":"Known For: A show by Dreamboat","slug":"known-for-a-show-by-dreamboat-7859339","podcast_index_feed_id":7859339,"rss_url":"https://feeds.megaphone.fm/known-for","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/19a6a008-2a16-11f1-9b15-d3aadf7fd778/image/f78472a3a4b6342865842f2753ecacb4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Dreamboat","episode_count":7,"summary":"You’ve built a boutique consulting firm with a small, mighty team and a real track record. Until now, your network and hustle have been enough—but you’re starting to outgrow word-of-mouth, and you can feel it. Known For is for founder-led firms stretching to, or past, the million-dollar mark—who are ready to build a firm reputation that doesn’t depend on you—the founder—being in every room. You’re ready to be the obvious choice in your segment, to stop fielding the wrong conversations, and to confidently pass on misaligned opportunities without second-guessing the decision This isn’t about turning you into an influencer or chasing marketing hacks. It’s about making your firm the go-to by owning and sharing a point of view that actually matches your business and growth strategy—so your offers get clearer, your pipeline gets sharper, and your best-fit clients recognize themselves before they ever get on a call. I’m Erin Braford, founder of Dreamboat. My background in b2b marketing and brand strategy, I’ve helped dozens of consulting firms attract bigger, better opportunities by getting clear about—and finally start communicating—the unique value they bring to clients. On Known For,…","last_synced_at":"2026-09-03T18:21:05.685370+00:00","page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339"},"episode":{"title":"A Book Is a Snapshot of Your Brain with Emily Crookston","slug":"a-book-is-a-snapshot-of-your-brain-with-emily-crookston","published_at":"2026-09-03T09:00:00+00:00","page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/a-book-is-a-snapshot-of-your-brain-with-emily-crookston","show_page_url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339","url":"https://traffic.megaphone.fm/CAC3658600127.mp3","audio_url":"https://traffic.megaphone.fm/CAC3658600127.mp3","summary":"Ghostwriter Emily Crookston on the real business case for a book, and why your clarity matters more than book sales. Everyone tells consultants they need a book. Emily Crookston’s first question is the one nobody asks: what’s the business case? Emily is a business book ghostwriter for experts. She reframes a book as a new product in your business, the return comes from visibility and the one-on-one clients a book brings in. It can also shorten the sales cycle, since your methodology is already on the page before a prospect ever reaches out. [00:03:20] “For consultants, the main thing is getting the word out, visibility so that you can get more one-on-one clients. It’s really lead generation.” Erin and Emily get into the clarity a book forces and the vulnerability of putting a real point of view on the page. Emily’s take on AI is that it raises the bar on discernment. The words are cheap now and knowing which ones are yours is the expert’s job. Her framing of a book as a snapshot of your brain takes the pressure off getting every future idea right and puts it back on capturing how you think today. [00:30:15] “I always talk about a book as a snapshot of your brain.”","meta_description":"Ghostwriter Emily Crookston on the real business case for a book, and why your clarity matters more than book sales. Everyone tells consultants they need…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2618,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/known-for-a-show-by-dreamboat-7859339/episodes/a-book-is-a-snapshot-of-your-brain-with-emily-crookston/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/known-for-a-show-by-dreamboat-7859339/a-book-is-a-snapshot-of-your-brain-with-emily-crookston.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}