{"podcast":{"title":"KGCI: Real Estate on Air","slug":"kgci-real-estate-on-air-6799065","podcast_index_feed_id":6799065,"rss_url":"https://feeds.transistor.fm/kgci-real-estate-on-air","website_url":"https://www.realestateonair.fm/","image_url":"https://img.transistorcdn.com/myoq_ndhTXEsvWZ_PW5eVsA737I_nrgFdt0lGz18UeM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5NTMzLzE3MDgw/MTc4NDctYXJ0d29y/ay5qcGc.jpg","author":"Ian Wheatley","episode_count":2000,"summary":"Welcome to KGCI: Real Estate on Air! Missed a segment? No worries! Dive back in for insights, strategies, and stories from the world of real estate excellence. Join us for in-depth conversations with industry experts, top agents, and thought leaders. Get ready to explore the dynamic landscape of modern real estate with us! Tune in now!","last_synced_at":"2026-07-25T16:21:29.559464+00:00","page_url":"https://stenobird.com/podcast/kgci-real-estate-on-air-6799065"},"episode":{"title":"Beyond the Desk: Guerilla Marketing and Community Presence for Real Estate Success","slug":"beyond-the-desk-guerilla-marketing-and-community-presence-for-real-estate-success","published_at":"2026-05-09T13:30:00+00:00","page_url":"https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/beyond-the-desk-guerilla-marketing-and-community-presence-for-real-estate-success","show_page_url":"https://stenobird.com/podcast/kgci-real-estate-on-air-6799065","url":"https://realestateonair.transistor.fm/episodes/beyond-the-desk-guerilla-marketing-and-community-presence-for-real-estate-success","audio_url":"https://media.transistor.fm/b43bf48a/61d1245b.mp3","summary":"Summary: Kathy Byrnes interviews Scott Spilker about his transition from Wall Street currency trading to becoming a top real estate agent in Madison, NJ. Spilker shares tactical \"guerrilla\" marketing strategies, such as using unique vintage cars to build a local brand and leveraging garage sales for high-end listings. The episode emphasizes the power of being the \"town historian,\" using humor in mailers to stand out, and staying technically relevant with AI and RPR data reports to provide instant value to clients.","meta_description":"Summary: Kathy Byrnes interviews Scott Spilker about his transition from Wall Street currency trading to becoming a top real estate agent in Madison, NJ.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2106,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/kgci-real-estate-on-air-6799065/episodes/beyond-the-desk-guerilla-marketing-and-community-presence-for-real-estate-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/beyond-the-desk-guerilla-marketing-and-community-presence-for-real-estate-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}