{"podcast":{"title":"Keyboard Samurai","slug":"keyboard-samurai-7116479","podcast_index_feed_id":7116479,"rss_url":"https://anchor.fm/s/fd8390ac/podcast/rss","website_url":"https://www.wilklu.me","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42432579/42432579-1766854330515-8aa4b69ffc9d3.jpg","author":"Wil Klu","episode_count":81,"summary":"This is a podcast about the business of cyber & tech. Host Wil Klusovsky (Wil Klu) brings on guests leading the industry. We discuss topics to help businesses and individuals improve across all areas of cybersecurity. There is no product pitching, it's a contribution to the industry to help educate, inform, and maybe entertain. If you'd like to reach out to Wil for services, content, contributions, to be on the podcast or anything else visit www.wilklu.me and use the contact form. Follow wil @ linkedin.com/in/wilklu","last_synced_at":"2026-07-14T02:18:14.675631+00:00","page_url":"https://stenobird.com/podcast/keyboard-samurai-7116479"},"episode":{"title":"Jordan Snapper - Cybersecurity Marketing That Actually Creates Buyer Trust","slug":"jordan-snapper-cybersecurity-marketing-that-actually-creates-buyer-trust","published_at":"2026-03-07T02:24:22+00:00","page_url":"https://stenobird.com/podcast/keyboard-samurai-7116479/jordan-snapper-cybersecurity-marketing-that-actually-creates-buyer-trust","show_page_url":"https://stenobird.com/podcast/keyboard-samurai-7116479","url":"https://podcasters.spotify.com/pod/show/keybdsamurai/episodes/Jordan-Snapper---Cybersecurity-Marketing-That-Actually-Creates-Buyer-Trust-e3g2gep","audio_url":"https://anchor.fm/s/fd8390ac/podcast/play/116522905/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-7%2F419469192-44100-2-585f03071dec9.mp3","summary":"Cybersecurity marketing fails when founders talk features and buyers need business outcomes. In this episode, host Wil Klu talks with Jordan Snapper, aka Dr. Cyber, about what actually works in cybersecurity GTM. Jordan helps cyber founders with positioning, content, and growth, and this conversation gets into the real problems behind weak messaging, bad targeting, and wasted budget. If you are a founder, cyber marketer, SDR, AE, or security leader trying to grow a cybersecurity company, this is a sharp look at founder-led growth, LinkedIn strategy, buyer trust, and how to turn content into real pipeline. You’ll hear about: • Why cyber startups should not lean on Gartner too early • How to position a security product around outcomes, not features • Why LinkedIn founder-led growth beats relying only on company pages • How Reddit, comments, and AMAs can drive trust and content ideas • Why MQLs fall short and sales-ready conversations matter more • How marketing can better support sales with stronger content and enablement Follow Keyboard Samurai for more episodes on the business of cyber, tech, GTM, and executive decision-making. Leave a review and share this episode with a founder or marketer building in cybersecurity. Find Jordan: https://www.linkedin.com/in/jordansnapper/","meta_description":"Cybersecurity marketing fails when founders talk features and buyers need business outcomes. In this episode, host Wil Klu talks with Jordan Snapper, aka…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1302,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keyboard-samurai-7116479/episodes/jordan-snapper-cybersecurity-marketing-that-actually-creates-buyer-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keyboard-samurai-7116479/jordan-snapper-cybersecurity-marketing-that-actually-creates-buyer-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}