{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik","slug":"whatsapp-why-customer-lifetime-value-is-the-key-goal-of-whatsapp-marketing-with-abhishek-chandra-gokwik","published_at":"2026-02-11T01:15:15+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-why-customer-lifetime-value-is-the-key-goal-of-whatsapp-marketing-with-abhishek-chandra-gokwik","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/gokwik-abhishek-chandra-whatsapp-podcast","audio_url":"https://audio4.redcircle.com/episodes/62741d46-eb1a-4eba-bbe4-042ce1925a99/stream.mp3","summary":"Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel, including enabling success on WhatsApp. Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue. Dive in: [03:31] \"Transforming eCommerce with WhatsApp\" [06:33] \"WhatsApp Adoption Trends: East vs West\" [12:58] \"Engaging Customers Through Personalization\" [14:26] \"WhatsApp's Marketing Advantage Over Email\" [20:01] \"Effective WhatsApp Engagement Strategies\" [21:39] \"Gamified Reviews Boost ROI\" [27:36] \"Campaign Automation for ROI Growth\" [29:04] \"WhatsApp Marketing: Key Insights\" [30:38] Insider Tips from Abhishek! [37:06] Episode sponsored by GoKwik. Find out more at https://keepopt.com/kwikengage WhatsApp Works Best When You Focus on Customer Lifetime Value, Not One-Off Sales WhatsApp is not just another acquisition channel. It shines when used to build long-term customer relationships. Many eCommerce brands lose 60–70% of customers after the first purchase. WhatsApp helps close that gap through ongoing, two-way conversations. It supports post-purchase education, product tips, and helpful check-ins. This kind of engagement increases trust and repeat buying over time. Start With Abandoned Cart Recovery to Prove ROI Fast Abandoned carts are the fastest win on WhatsApp. You already paid to get the shopper to your site. WhatsApp recovers over 20% of abandoned carts for many brands. This beats email and SMS by a wide margin. Start here to show value quickly before expanding into more advanced use…","meta_description":"Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2135,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/whatsapp-why-customer-lifetime-value-is-the-key-goal-of-whatsapp-marketing-with-abhishek-chandra-gokwik/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-why-customer-lifetime-value-is-the-key-goal-of-whatsapp-marketing-with-abhishek-chandra-gokwik.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}