{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI","slug":"whatsapp-high-converting-revenue-recovery-channel-with-luca-borreani-zipchat-ai","published_at":"2026-01-14T01:15:21+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-high-converting-revenue-recovery-channel-with-luca-borreani-zipchat-ai","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/whatsapp-luca-borreani-podcast/","audio_url":"https://audio4.redcircle.com/episodes/eb4a710b-b940-4d40-91c9-89739e74a932/stream.mp3","summary":"Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce. In this episode, Luca shares how eCommerce brands are using WhatsApp and AI to recover lost revenue, turn abandoned carts into conversations, and scale customer engagement without adding pressure to support teams. Dive in: [07:07] \"Optimizing Abandoned Cart Conversations\" [08:58] \"Conversational Abandoned Cart Strategy\" [13:39] WhatsApp Newsletter Strategy Insights [15:27] Personalized Customer Engagement Strategies [19:10] \"AI Success Requires Structured Content\" [21:59] Insider Tips from Luca! Treat WhatsApp as a conversation, not a campaign WhatsApp works because it feels personal. Customers use it to talk to people they trust. That means brands must stop treating it like email or SMS. The best results come from starting a conversation, not pushing a discount. Asking why someone abandoned a cart opens the door to engagement. This approach drives higher replies and stronger conversions. Use AI to scale revenue recovery without adding workload WhatsApp generates fast replies and high response rates. That quickly becomes impossible to manage manually. AI allows brands to handle hundreds of conversations at once without delays. It can answer questions, handle objections, and offer incentives safely. This makes revenue recovery scalable without overwhelming customer service teams. Your website data determines how well WhatsApp AI performs AI is only as good as the information it learns from. Clear product pages, pricing, and FAQs are essential. Well-structured content helps AI respond accurately and stay on brand. Poor content leads to weak conversations and missed sales. For eCommerce teams, fixing site content is a revenue lever, not just a UX task. Takeawa…","meta_description":"Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce. In this episode, Luca shares how eCommer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1718,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/whatsapp-high-converting-revenue-recovery-channel-with-luca-borreani-zipchat-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-high-converting-revenue-recovery-channel-with-luca-borreani-zipchat-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}