{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto","slug":"whatsapp-bfcm-case-study-that-changed-how-we-think-with-george-kapernaros-yocto","published_at":"2026-01-28T01:15:24+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-bfcm-case-study-that-changed-how-we-think-with-george-kapernaros-yocto","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/whatsapp-ecommerce-case-study-george-kapernaros-podcast/","audio_url":"https://audio4.redcircle.com/episodes/6e7b2ab2-cb1a-4fd4-82d1-ee479d2258f3/stream.mp3","summary":"George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sales for brands like Better Me, Healf, and Miracare, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council. In his return to the podcast, George breaks down a real WhatsApp marketing case study from Black Friday, sharing the exact strategy, setup, and results. He shares what worked, what surprised him, and what eCommerce brands can learn before testing WhatsApp themselves. Dive in: [05:59] \"Targeted WhatsApp Consent Strategy\" [09:21] WhatsApp Outperforms Email Revenue [12:47] Act Now: Novelty Won’t Last [15:07] \"Brands That Act Win\" [19:43] Insider Tips from George! Start WhatsApp with existing customers, not new leads The strongest results came from messaging people who already trusted the brand. The team did not use WhatsApp for acquisition. They only collected opt-ins from existing buyers and subscribers. This reduced risk and kept costs under control. It also meant messages felt expected, not intrusive. For eCommerce brands, this is the safest way to test a new channel. WhatsApp can massively outperform email when used correctly In this test, WhatsApp generated far more revenue per recipient than email. The list was much smaller, but engagement was dramatically higher. People open WhatsApp because it feels personal. There is no crowded inbox or promo tab to fight against. With clear offers and proper consent, WhatsApp can drive real sales. It should be treated as a revenue channel, not just a support tool. Move fast while WhatsApp still has a novelty advantage WhatsApp works so well right now because it is still new for marketing. Customers are curious and mo…","meta_description":"George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/whatsapp-bfcm-case-study-that-changed-how-we-think-with-george-kapernaros-yocto/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/whatsapp-bfcm-case-study-that-changed-how-we-think-with-george-kapernaros-yocto.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}